Observed Signal · May 28, 2026 · M&A - Completed · Source: CMSWire · Impact: 3/5 · Sentiment: Positive
Sprinklr Acquires ViralMoment to Close Video Listening Gap
Sprinklr announced the acquisition of ViralMoment, an AI-powered social video intelligence and analytics company, on May 28, 2026. The deal extends Sprinklr's Unified-CXM platform with video, image, and audio analysis capabilities, addressing the growing gap in voice-of-customer programs that rely primarily on text. ViralMoment's technology processes video frame by frame, surfacing emerging trends, creative patterns, and cultural narratives. Financial terms were not disclosed. Sprinklr's strategy focuses on multimodal customer intelligence to help brands understand customers across all content formats. The acquisition complements Sprinklr's recent platform updates and partnerships with Aramex and CreatorIQ, reinforcing its position as an enterprise CX operating system. The move intensifies competition in the social listening and VoC market, where multimodal capabilities are becoming a key differentiator.
The acquisition expands Sprinklr's multimodal analytics capabilities in the competitive VoC market, signaling a shift from text-based to video-centric customer intelligence, a key trend in MarTech.
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Key Takeaways & Evidence Grounding
- Sprinklr acquired the assets of ViralMoment on May 28, 2026.
- Financial terms of the acquisition were not disclosed.
- ViralMoment provides AI-powered video analytics for frame-by-frame content analysis.
- The acquisition adds video, image, and audio analysis to Sprinklr's Unified-CXM platform.
- Sprinklr reported full-year fiscal 2026 revenue of $857.2 million in March 2026.
Connected Companies & Entities
3 Entities mapped“Sprinklr on May 28 acquired the assets of ViralMoment, an AI-powered social video intelligence and analytics company....”
“a partnership with CreatorIQ unified creator, organic and paid social management....”
“Lucidworks added multimodal AI to its platform to auto-generate product attributes and enable photo-based queries....”
Ontology Mapping & Concepts
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