Observed Signal · Oct 15, 2025 · Partnership · Source: OnlineMarketing.de · Impact: 3/5 · Sentiment: Positive
Spotify Video Podcasts Arrive on Netflix
Spotify is accelerating its shift to video, announcing nearly 500,000 video podcasts and a significant rise in video consumption. In the latest earnings context, Spotify reported 713 million monthly active users, up 11% year over year, and quarterly revenue of €4.27 billion. The growth is driven by stronger video podcast integration, including allowing creators to upload video content directly to Spotify regardless of hosting service; by 2024 Spotify had over 250,000 video podcasts, and more than 390 million users have streamed one of the nearly 500,000 video podcasts. A forthcoming collaboration aims to surface Spotify video podcasts on Netflix, expanding distribution and awareness. Co-CEO Alex Norström emphasized that creators win when content travels widely, while Co-CEO Gustav Söderström highlighted new revenue opportunities from the Netflix integration and its potential to boost awareness akin to YouTube. The inaugural Netflix slate includes Spotify Studios and The Ringer shows such as The Bill Simmons Podcast, The Zach Lowe Show, The Rewatchables, Serial Killers, and The Dave Chang Show, with initial rollout planned for Netflix in the near term.
Cross-platform distribution deal between major streaming platforms expanding video podcast distribution and potential ad revenue impact.
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Key Takeaways & Evidence Grounding
- Spotify counts nearly 500,000 video podcasts.
- MAU rose 11% YoY to 713 million; quarterly revenue €4.27 billion.
- Video-content time spent more than doubled YoY; over 390 million users have streamed a video podcast.
- A forthcoming Netflix collaboration will surface Spotify video podcasts on Netflix; first shows to Netflix soon.
- Inaugural Netflix slate includes The Bill Simmons Podcast, The Zach Lowe Show, The Rewatchables, Serial Killers, and The Dave Chang Show from Spotify Studios and The Ringer.
Connected Companies & Entities
3 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Spotify, Netflix Strike Podcast Content Distribution Deal
Spotify, which has pursued video and podcast expansion through partnerships with ITV and Channel 4, shifts strategy by taking its video content off-platform in a new deal with Netflix. Select content from Spotify Studios and The Ringer will be distributed on Netflix’s platform, including shows such as The Bill Simmons Podcast, The Zach Lowe Show, The Rewatchables, The Big Picture, Conspiracy Theories, and Serial Killers. Roman Wasenmüller, Spotify’s VP and head of podcasts, calls the partnership a new chapter for podcasting, highlighting expanded discovery, broader audience reach for creators, and a novel distribution channel. The arrangement underscores how creators may gain reach through exclusive Spotify deals while Netflix broadens its content mix to attract and retain subscribers. The move signals a broader trend of cross-platform collaboration between major media platforms to reach diverse audiences with podcast-focused programming.
Netflix Debuts Live Bill Simmons Video Podcast
Netflix has struck a partnership with Spotify to bring a slate of video podcasts—including shows from Bill Simmons’ The Ringer—onto Netflix’s platform. The arrangement rolls live and on‑demand video editions (the first live Bill Simmons weekly show was previously reported to launch Jan 11) into Netflix’s library as part of a broader plan to build dozens of video-podcast shows (industry reports cite plans for a 50–75 show slate). Under the deal Spotify’s embedded ads will remain in the video streams and Netflix will not insert its own commercial breaks; some series will be removed from YouTube. Netflix views the move as a lower‑cost way to add personality-driven content and to compete with YouTube for video podcast audiences, while Spotify gains a large new distribution channel for creators.
Monster Jam Primetime Series Debuts Oct 1 on FAST Platforms
Monster Jam announced that its weekly streaming series, Monster Jam Primetime, will debut on October 1, 2026, at 8 p.m. ET on the Monster Jam Channel. Two new episodes will premiere every Thursday across nine free ad-supported streaming television (FAST) platforms, including Amazon Prime Video, The Roku Channel, VIZIO WatchFree+, Pluto TV, LG Channels, Plex, Local Now, Rakuten TV, and Xumo Play. Episodes will also be available on the Monster Jam YouTube channel. The series features highlights from the 2026 season, including Racing, Skills competitions, and Freestyle, with analysis and behind-the-scenes content.
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