Observed Signal · Mar 3, 2021 · Market Forecast · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
Spotify to Overtake Apple Podcasts in 2021
A forecast from eMarketer indicates Spotify may surpass Apple Podcasts in 2021 in terms of podcast listeners. The projection puts Spotify at 28.2 million listeners for the year, ahead of Apple Podcasts at 28 million. eMarketer also notes that Apple Podcasts’ market share declined from 34% in 2018 to 23.8% in 2020, suggesting a potential shift in the podcast landscape as Spotify’s audience grows. The piece mentions that Spotify has already deployed numerous advertising options for advertisers and brands, and expects these ad features to expand with the rising listenership, potentially boosting podcast ad revenue. If the forecast proves accurate, Spotify could solidify a leading position in the podcast advertising market in the coming years.
Forecasted shift in podcast audience with potential impact on advertising growth
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Key Takeaways & Evidence Grounding
- eMarketer forecast Spotify reaches 28.2 million podcast listeners in 2021, vs. Apple Podcasts at 28 million.
- Apple Podcasts market share declined from 34% in 2018 to 23.8% in 2020, per eMarketer.
- Spotify already offers numerous advertising options for advertisers and brands; ad features expected to expand with growing listenership.
- Forecast suggests Spotify could gain a stronger position in the podcast advertising market in the coming years.
Connected Companies & Entities
3 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
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