Observed Signal · Jun 27, 2024 · M&A - Completed · Source: Tech.eu · Impact: 2/5 · Sentiment: Positive
Softonic Acquires B2B Software Recommendation Platform Appvizer
Softonic, a leading platform for secure software downloads, has acquired Appvizer, a B2B software recommendation platform. Appvizer uses AI-driven recommendation algorithms and in-depth software reviews, serving clients such as Factorial, Monday.com, and Salesforce, and attracting 2 million monthly professional users. It also organizes the B2B Rocks conference. The acquisition gives Appvizer access to Softonic's ecosystem of over 100 million unique users, while Softonic gains a new discovery pillar and broader B2B reach. This move is part of Softonic's growth plan focused on market share expansion, mobile diversification, and strategic M&A. Financial terms were not disclosed. The transaction was advised by Wave Partners Ltd and La Tour International.
Consolidation in the software discovery and B2B recommendation market, expanding Softonic's reach but with limited direct impact on core AdTech/MarTech advertising infrastructure.
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Key Takeaways & Evidence Grounding
- Softonic acquired Appvizer, a B2B software recommendation platform.
- Appvizer serves clients including Factorial, Monday.com, and Salesforce.
- Appvizer attracts 2 million monthly professional users.
- Softonic's ecosystem reaches over 100 million unique users.
- The acquisition was advised by Wave Partners Ltd and La Tour International.
Connected Companies & Entities
3 Entities mapped“has acquired Appvizer, a platform specializing in B2B software recommendations....”
“Appvizer, with clients such as Factorial, Monday.com, and Salesforce, attracts 2 million monthly professional users...”
“Appvizer, with clients such as Factorial, Monday.com, and Salesforce, attracts 2 million monthly professional users...”
Ontology Mapping & Concepts
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