Observed Signal · Dec 6, 2023 · Product Launch · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Snapchat's First Virtual Makeup Drop with e.l.f.
In collaboration with Snapchat, e.l.f. Cosmetics launched the first Bitmoji Beauty Drop on the platform to promote a lipstick. US and UK Snapchat users can access a free lipstick via the Bitmoji menu and apply it to their Bitmoji avatars. The lipstick, available during a time-limited promotion, remains saved in the avatar's virtual wardrobe after the event ends. Snapchat has previously released Bitmoji outfits with brands such as Jordan, Ralph Lauren, and Levi’s, and this initiative extends ecommerce options within Bitmoji. An AR Bitmoji Lens lets users virtually try eleven lipstick shades and provides a direct link to the product. Overall, the launch highlights Snapchat's push to expand brand collaborations and offer interactive, image-based shopping experiences on its platform.
Expands social commerce on Snapchat with a first-of-its-kind Bitmoji beauty promotion; demonstrates ongoing ecommerce integrations on a major platform.
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Key Takeaways & Evidence Grounding
- e.l.f. Cosmetics partners with Snapchat for the first Bitmoji Beauty Drop lipstick promotion.
- US and UK Snapchat users can access a free lipstick via the Bitmoji menu for Bitmoji avatars.
- AR Bitmoji Lens lets users try eleven lipstick shades and links directly to the product.
- The virtual lipstick remains saved in the Bitmoji avatar wardrobe after the promotion ends.
- Snapchat has previously released Bitmoji clothing with Jordan, Ralph Lauren, and Levi’s.
Connected Companies & Entities
2 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Snap Exec: Much AI-Generated Content Is Just Crap
In an interview at DMEXCO 2026, Jan Müller, Senior Sales Manager for Largest Customers DACH at Snap, discussed the platform's stance on AI-generated content. Snap has stopped recommending wholly AI-generated videos in Snapchat's Spotlight feed to combat what is often referred to as 'AI slop'. Müller acknowledged that while some AI-generated content is good, much of it is low quality. He also touched on the importance of authenticity and the mix of brand and performance advertisers on the platform.
Snap Exec Urges Brands to Embrace Private Chats
In a guest commentary on Meedia, Jan Müller, Senior Sales Manager Largest Customers DACH at Snap Inc., argues that brands must shift focus from reach to relevance in private communication channels. Citing Snap's 'The Great Brand Reset' study with Mindscope, he highlights that 56% of German respondents share content with a small, specific group, and 61% prefer private interactions with brands via DMs, stories, or chatbots. He emphasizes that chats are not just for customer service but offer potential for brand engagement, especially with Gen Z. He advocates for creating content that provides practical value, using camera and AR for try-before-buy experiences, and being relevant in moments of decision-making. The commentary provides no new product launches or company announcements.
California governor vetoes bill banning 'pervert glasses' secret recording
California Governor Gavin Newsom vetoed Senate Bill 1130, which would have made it illegal to secretly record people using wearable recording devices like smart glasses. Newsom argued the bill defined wearable recording devices too broadly, potentially causing unintended consequences, and that existing state laws already provide adequate protections. The bill aimed to address privacy concerns amid the rise of always-listening devices from companies like Meta and Snap, which have seen significant sales. If enacted, California would have been the first state to regulate smart glasses, with fines or prison time for violators. The decision comes as other countries, like Norway, are considering similar bans. Critics have dubbed such devices 'pervert glasses' following incidents of harassment. The veto means no new specific regulations for these wearables in California yet.
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