Poller & Jordan Advertising Agency

Amazon Ads Launches Beta for New AI Integration Server

Amazon Ads has launched a beta program for a hosted Model Context Protocol (MCP) server that connects existing software and APIs to agentic AI systems. The MCP is hosted by Amazon Ads and is natively integrated with Amazon campaign-management tools, while advertisers may bring their own LLMs or agentic AI. Amazon describes the MCP as a translation layer that reduces the need for custom integrations, limits agents to up-to-date APIs aligned with Amazon Ads’ domain model standard, and exposes tools that accept natural-language prompts to automate common tasks (for example, building campaigns or shifting high-performing keywords). The beta was developed in response to agent missteps and integration friction observed internally and among clients.

Omnicom's Omni Platform Transforms AdTech Landscape Amid Google Update

Omnicom announced a next‑generation Omni — a centralized identity and analytics platform that combines assets across the holding company following its acquisition of Interpublic Group (IPG). The upgraded Omni incorporates IPG’s Acxiom Real ID, leverages Flywheel for shopper intelligence, and introduces an "agentic" AI framework; it also consolidates capabilities previously branded as Interact. Omnicom Media said it will integrate Roku TV viewing data, Acxiom audience data and Amazon Ads shopper insights into Omni to tackle TV ad frequency and speed up conversion reporting. Separately, Google rolled out a broad Search core update in December; SEO consultant Glenn Gabe reported that some spammy redirect sites benefited and that AI‑chatbot ranking manipulation has so far been imperfectly handled. Reddit is using Google’s language‑translation AI to extend Search relevance for non‑English users.

Content Ignite Unveils Mobile SDK for Unified Ad Solutions

Content Ignite announced the Content Ignite Mobile SDK, a new solution that enables privacy‑compliant, high‑performing advertising across iOS and Android apps. The Mobile SDK extends Content Ignite’s Fusion platform to in‑app inventory, allowing publishers to manage web, mobile web, video, and in‑app monetisation from a single interface. It offers plug‑and‑play integration with Google Ad Manager and Prebid, with Amazon TAM and Meta SDK integrations in development, along with targeting options (geo, audience, contextual, and custom) and real‑time placement controls that do not require an app store update. Built‑in privacy support covers GDPR, TCF, and app‑ads.txt. The release aims to simplify publishers’ tech stacks while maximising revenue, with executives emphasising unified monetisation across surfaces and clearer insight. Availability is immediate for publishers and app developers looking to unify web and app monetisation strategies.