Observed Signal · Jun 9, 2023 · Analysis · Source: CMSWire · Impact: 2/5 · Sentiment: Positive
Smart Tech Shapes Customer Expectations
This editorial explores how smart technologies like AI, IoT, VR, and AR are resetting customer expectations. It highlights that customers now demand seamless omnichannel experiences, hyper-personalization, and proactive support. Citing MarketsandMarkets, Salesforce, and SmarterHQ research, the article presents statistics such as the IoT market reaching $650.5B by 2026, 75% of customers expecting consistent experiences, and 80% preferring personalized engagement. The author advises CX professionals to adopt strategic technology integration, invest in resources and employee training, and foster a culture of innovation to stay competitive. The piece is a thought leadership analysis rather than a specific industry event, but it provides relevant insights for marketing and customer experience leaders.
Provides general insights on smart tech's impact on customer expectations, relevant but not breaking news or industry-shifting.
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Key Takeaways & Evidence Grounding
- MarketsandMarkets forecasts the global IoT market will reach $650.5 billion by 2026.
- Salesforce research indicates 75% of customers expect consistent omnichannel experiences.
- A SmarterHQ survey found 80% of customers are more likely to do business with companies offering personalized experiences.
- The article covers smart tech categories: AI, machine learning, IoT, VR, and AR.
- The author recommends strategic tech adoption, resource investment, and employee training for CX success.
Connected Companies & Entities
3 Entities mapped“According to MarketsandMarkets, the global IoT market size is expected to reach $650.5 billion by 2026....”
“Research by Salesforce has found that 75% of customers now expect a consistent experience whenever they engage with a brand....”
“80% of them being more likely to do business with a company that offers personalized experiences, according to a survey by SmarterHQ....”
Ontology Mapping & Concepts
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