Observed Signal · Jun 4, 2026 · Hiring · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
Simona Caminada appointed RTR director
The SRG board unanimously elected 39-year-old Simona Caminada as the new director of Radiotelevisiun Svizra Rumantscha (RTR) and to the SRG executive board. Caminada will assume the role on 1 September 2026. She has worked for SRG in various roles for nearly 15 years, most recently serving since summer 2022 as the SRG’s Italy correspondent in Rome. Caminada trained at La Quotidiana and RTR early in her career and holds a Master in Journalism from the University of Hamburg (2012) and a bachelor’s degree from the University of Zurich. The appointment completes SRG’s executive team under General Director Susanne Wille, and Caminada said she intends to modernize RTR as a digital regional flagship while strengthening ties with local audiences, politics and private regional media.
A regional public broadcaster leadership appointment has local and organisational relevance within Swiss media but limited direct impact on the broader AdTech/MarTech industry.
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Key Takeaways & Evidence Grounding
- The SRG board unanimously elected Simona Caminada as director of Radiotelevisiun Svizra Rumantscha (RTR).
- Caminada will join the SRG executive board and takes up her position on 2026-09-01.
- She has worked for SRG for nearly 15 years and served since summer 2022 as the Italy correspondent in Rome.
- Caminada holds a Master in Journalism from the University of Hamburg (2012) and a bachelor’s degree from the University of Zurich.
- Her appointment completes the SRG executive management under General Director Susanne Wille.
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SRF Announces New Leadership Team
The SRG board confirmed a restructured leadership team for Schweizer Radio und Fernsehen (SRF) on 4 June 2026. From 1 July 2026, Ursula Gabathuler and Beat Soltermann will co-lead a newly created multimedial Information offering, replacing separate audio and video editorial chiefs. Antonia Seifert will head a merged Culture & Knowledge & Society unit; Manuela Diethelm becomes permanent head of Entertainment; Laura Köppen succeeds Stefano Semeria in Distribution; and Raphael Amrein will lead Communications & Dialogue with a permanent seat on the executive team. Four SRG-appointed Business Partners (HR, Finance, Operations, Staff) complete the management group. The changes are part of the wider 'Enavant SRG SSR' transformation that aims to save ~270 million CHF by 2029 and eliminate about 900 full-time positions.
Susanne Wille Elected to EBU Executive Board
Susanne Wille, Director-General of SRG SSR, was elected to the European Broadcasting Union (EBU) Executive Board at the EBU's 96th General Assembly in Prague on 25 June 2026. Wille joins the eleven-member board alongside two other newly elected members, Rhodri Talfan Davies (BBC) and Yannis Papadopoulos (ERT, Greece). Delphine Ernotte Cunci (France Télévisions) and Cilla Benkö (Sveriges Radio) were re-elected as EBU President and Vice-President for another two-year mandate. Wille highlighted the importance of European cooperation for public service broadcasting amid growing pressures and emphasized staying close to audiences and transforming public media. The appointment continues a tradition of SRG representation in EBU leadership.
Gina Schuler Named Head of Audio/Video at Somedia
Somedia has appointed Gina Schuler (34) as head of Audio/Video for Radio Grischa and TV Südostschweiz. She will assume the role on 15 September 2026, succeeding Stefan Nägeli, who leaves the position on 1 September 2026 to become editor-in-chief at the TV channel MySports. As Audio/Video head, Schuler will join Somedia's three-person editorial board alongside Nikola Nording and Joachim Braun. Schuler previously worked eight years at SRF (most recently as a format developer in entertainment), began her career at Watson, and holds degrees from ZHAW and a 2023 Master's in Digital Management from Hyper Island, London.
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