Observed Signal · Nov 11, 2026 · Product Launch · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
Serviceplan creates Benu flu vaccination campaign
The Swiss pharmacy chain Benu, operated by Phoenix Pharma Switzerland, has launched a new campaign for its flu vaccination service. The campaign, created by the Zurich agency Serviceplan, depicts the flu as an uninvited guest disrupting winter activities such as snowball fights, ski days, and family gatherings. The campaign runs across digital, print, DOOH, radio, and in-pharmacy measures. Vaccinations have been available at Benu pharmacies since October 1st. This is the second campaign Serviceplan has produced for the client, following a pitch win. The agency credits include Chief Creative Officer Raul Serrat and other team members.
A routine campaign launch for a Swiss pharmacy chain; not disruptive to the AdTech industry, but relevant to regional advertising.
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Key Takeaways & Evidence Grounding
- Benu, a Swiss pharmacy chain, launched a new flu vaccination campaign.
- The campaign was created by the Zurich agency Serviceplan.
- The campaign runs across digital, print, DOOH, radio, and in-pharmacy channels.
- Flu vaccinations are available at Benu pharmacies since October 1st.
- This is Serviceplan's second campaign for Benu after winning the pitch.
Connected Companies & Entities
“Serviceplan, a Zurich agency, created the campaign for Benu.”
Ontology Mapping & Concepts
Related Market Signals & Shifts
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