Observed Signal · Jul 13, 2026 · Campaign Update · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Positive
KPT expands campaign with travel-themed ad spots
Swiss health insurer KPT has extended its humorous ad campaign, developed with Uster-based agency Family, to include new motifs set abroad (an Asian street food market and a long-haul airplane). The campaign, running since the end of June, is airing across TV, Connected TV, online video, display, native, social media and on OOH/DOOH formats. It promotes two supplemental hospital insurances (half‑private and private) and the basic digital insurance model KPTwin.smart. Family handles strategy, creative and media via its in‑house media unit FaMe; additional creative, film and photo production partners are credited. From autumn the campaign will integrate KPTwin.smart and further alternative models with short‑form content for the new scenes.
National advertising campaign update by a Swiss insurer; relevant to creative production and media planning but not industry‑shifting.
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Key Takeaways & Evidence Grounding
- KPT has expanded its existing humorous campaign in collaboration with agency Family to include new travel-themed spots set abroad.
- New motifs feature an Asian street food market and a long-haul airplane and the campaign has been running since the end of June.
- The campaign runs across TV, Connected TV, online video, display, native, social media and OOH/DOOH channels.
- Advertised products are the supplemental insurances 'Spitalkostenversicherung Halbprivat' and 'Spitalkostenversicherung Privat' and the basic model 'KPTwin.smart'.
- Family (via its media unit FaMe) is responsible for strategy, creative, media planning, buying and cross-channel optimization; various production partners are credited (e.g., Bubbles & Sons, Creative Embassy, Jingle Jungle, Ask Our Agents).
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
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