Observed Signal · Feb 12, 2026 · Merger · Source: https://martech.org/feed/ · Impact: 3/5 · Sentiment: Positive
Seismic and Highspot Merge to Revolutionize Revenue Enablement
Seismic and Highspot have signed a definitive agreement to merge, creating a combined company that will operate under the Seismic name. The merged business will be led by Seismic CEO Rob Tarkoff, while Highspot founder and CEO Robert Wahbe will join the combined company’s board. Private equity firm Permira, which has invested in Seismic since 2020, will remain the controlling shareholder after closing. Both companies said they will continue developing AI features aimed at improving revenue enablement, integration and navigation across sales and go-to-market workflows.
Consolidation of two leading sales/revenue enablement vendors changes the vendor landscape for GTM teams and may accelerate product integration and AI feature development; material for MarTech buyers and competitors but not industry-shifting globally.
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Key Takeaways & Evidence Grounding
- Seismic and Highspot announced a definitive agreement to merge.
- The combined company will operate as Seismic.
- Seismic CEO Rob Tarkoff will lead the merged company.
- Robert Wahbe, founder and CEO of Highspot, will join the board of the combined company.
- Permira, an investor in Seismic since 2020, will remain the controlling shareholder following closing.
Connected Companies & Entities
7 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Seismic Completes Merger With Highspot
Seismic announced it has completed its merger with Highspot and will operate under the Seismic name, led by CEO Rob Tarkoff. The combined company positions itself as a leader in go-to-market (GTM) performance, serving 2,500 customers and 3.5 million sales, marketing and enablement users. Seismic says the merged business processes 550 million buyer–seller interactions and 33 million revenue actions annually, plans to invest over $100 million per year in R&D, and has more than 700 product, engineering, data science and AI staff across multiple global locations.
SoundHound AI Completes LivePerson Acquisition
SoundHound AI has finalized its acquisition of LivePerson, a deal first announced in April 2026 with an implied enterprise value of $250 million, and completed on September 4, 2026. The merger combines SoundHound's voice agentic AI with LivePerson's digital messaging infrastructure to create a unified omnichannel conversational AI platform, integrated into SoundHound's OASYS system. The combined entity now serves 25 of the Fortune 100 and holds over 750 patents. John Collins has been appointed CFO. LivePerson's debt was retired at closing, leaving a debt-free balance sheet. SoundHound projects over $500 million in future revenue from existing customers, citing Gartner's forecast of $985 billion in enterprise agentic AI software spending by 2030.
Hightouch Reaches $2.75B Valuation After $150M Series D
Hightouch, a marketing data and AI startup founded out of Y Combinator in 2018, closed a $150 million Series D led by Goldman Sachs Alternatives and Bain Capital Ventures in April 2026, with participation from TD7 (The Trade Desk’s investment arm). The round brings the company’s total raised across six rounds to about $322 million and values Hightouch at $2.75 billion. The firm reports roughly $100 million in ARR, a headcount above 400, and blue‑chip customers including Domino’s Pizza, DoorDash, PetSmart, Aritzia, Spotify and the NBA. Hightouch pivoted from a reverse‑ETL/data‑sync product toward AI‑led content and campaign generation, and plans to use the new capital primarily for engineering and customer‑facing hires. The company also made an unsolicited approach to Publicis to buy LiveRamp’s identity business for up to $1.2 billion.
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