Observed Signal · May 17, 2017 · Hiring · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
Scholz & Friends Launches Briefingkasten Talent Campaign
Scholz & Friends, a German agency group, showcases a digital talent-recruitment campaign named Briefingkasten. The initiative invites applicants to ‘break’ a briefing through three creative tasks—text, art, and a Multi-Challenge culminating in a 140-character tweet—to demonstrate fit for a top role. To incentivize participation, the campaign promos a Spitzenjob that includes a company car for the first three months. The landing page highlights an Opel with the license plate HH-PRAKT1, hinting the top role may be an internship. The campaign engages social channels, referencing Twitter and Facebook, and uses the hashtag #ibimseinnachwuchstalent to connect with current digital phenomena. The article argues Briefingkasten exemplifies how firms can appeal to talent in the digital era and suggests other companies can learn from this approach to attract creative, digitally savvy applicants.
Moderate industry relevance as an example of innovative recruitment in AdTech/MarTech
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Key Takeaways & Evidence Grounding
- Scholz & Friends launched the Briefingkasten talent recruitment campaign.
- The Briefingkasten includes a Multi-Challenge with a 140-character tweet-length task.
- A Spitzenjob with a company car for the first three months is offered as an incentive.
- The landing page features an Opel with the HH-PRAKT1 license plate.
- The campaign uses Twitter and Facebook and the hashtag #ibimseinnachwuchstalent.
Connected Companies & Entities
2 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
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