Observed Signal · May 11, 2026 · Measurement Update · Source: DWDL · Impact: 2/5 · Sentiment: Neutral
Sat.1 Daily Hits 10% After Final Weighted Ratings
DWDL reports that Sat.1’s new daily soap Ein Hof zum Verlieben briefly climbed above the 10% market-share mark in the 14–49 age group after the release of finally weighted TV ratings for the last week of April. The April 30 episode rose to 10.2% (14–49) and to 6.0% (14–59) after inclusion of time‑shifted viewing and livestream data. DWDL notes the spike appears to be a one-off: the weekly average for the series remains around 3.4% (14–49). The article also explains how Germany’s finally weighted ratings are calculated (3‑day time‑shift, additional household data and inclusion of livestreams under the “Marktstandard Bewegtbild”) and highlights other large post-weighting gains (e.g., DSDS and the heute‑show).
This is a measurable but isolated audience measurement event: it shows how final weighted ratings (including time-shift and livestream data) can produce post-broadcast spikes that affect broadcaster and advertiser audience metrics, but it does not represent a systemic change to measurement standards or ad tech.
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Key Takeaways & Evidence Grounding
- The April 30 episode of Ein Hof zum Verlieben rose to 10.2% market share among 14–49-year-olds after final weighted ratings were published.
- After weighting, the same April 30 episode reached 6.0% market share among 14–59-year-olds and total reach increased by 80,000 to 330,000 viewers.
- The weekly average for Ein Hof zum Verlieben remained about 3.4% (14–49) and 3.2% (14–59) despite the single-day spike.
- Final weighted ratings include 3-day time-shifted viewing, a broader household base from GfK, and since Jan 1, 2024 also count livestream usage under the 'Marktstandard Bewegtbild'; these values are published eight days after broadcast.
- Other notable post-weighting gains included DSDS (1st live show on April 28) which rose by 1.6 percentage points to 9.5% (14–49) and to 10.4% (14–59), with reach up 170,000 to 1.48 million; the heute-show gained 1.09 million to 4.04 million viewers after weighting.
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Sat.1 Soap Finale Flops; Morning Show Hits Peak
DWDL reports that Sat.1's daily soap "Ein Hof zum Verlieben" closed with very low linear-audience figures: the penultimate episode drew 220,000 viewers and the finale 240,000, with just a 0.6% share among 14–49-year-olds and 1.8% among 14–59-year-olds. In contrast, Sat.1's "Frühstücksfernsehen" delivered an exceptional performance on the same day, averaging a 25.5% market share between 05:30 and 10:00 — its best value since October 2022 — and peaking at a 39.0% share for the 07:30 weather segment. RTL's morning program "Deutschland am Morgen" averaged about 120,000 viewers and a 6.0% share in the 14–49 demo, while the simultaneous ntv broadcast reached 6.6%. Source for audience data: AGF Videoforschung (preliminary weighted AGF SCOPE data).
Sat.1 Soap Hits New Low in TV Ratings
A DWDL.de article (published 2026-04-25 by Alexander Krei) reports that the Sat.1 daily soap Ein Hof zum Verlieben recorded exceptionally weak audience figures, with the referenced episode showing 0.00 million viewers and a 0.1% market share in the 14–49 demographic — a new low since the show's launch roughly two months earlier. The piece contrasts that collapse with stronger performance from older-format reruns and competitor court shows: a Richter Alexander Hold repeat drew 430,000 viewers and 10.3% (14–59), RTL’s Ulrich Wetzel averaged 940,000 viewers and 12.5%, and Sat.1’s Die Landarztpraxis averaged 600,000 viewers (4.0% total share). All audience data are attributed to AGF (AGF SCOPE).
Sat.1 Breakfast Show Reaches New Ratings Record
DWDL reports that Sat.1’s morning program "Frühstücksfernsehen" hit the highest market share of the year on Wednesday. The episode drew 340,000 viewers, including 110,000 aged 14–49, delivering a 27.4% market share in the classic 14–49 target; the last higher overnight figure was 28.5% in October 2022. Rival RTL’s morning show "Deutschland am Morgen" reached 140,000 viewers (8.1% in the young demo) with an additional 57,000 on ntv (4.0% there). In the early evening, Sat.1’s shows performed weaker (examples: "Frieda" at 1.1% and 3.6%; "Die Landarztpraxis" at 5.4%), while RTL’s evening magazines and news scored stronger reach and market shares. All audience figures are reported by AGF SCOPE / AGF Videoforschung and published by DWDL on 2026-06-25.
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