Observed Signal · Aug 18, 2026 · Study / Report · Source: Meedia · Impact: 3/5 · Sentiment: Positive
SAP Posts Nearly 600 Videos Yearly
The VideoBoost Study 2026 examined video activity of the 40 DAX companies on YouTube and LinkedIn and finds corporate video publishing has shifted from occasional image films to continuous multi-format output. A typical DAX firm now posts around five YouTube videos per month (median 5.5, average 9). SAP leads the ranking with 595 videos in 12 months, followed by Adidas (494) and Volkswagen (315). The study analyzed 4,488 YouTube videos and 8,999 LinkedIn posts (about one third contained video). Short-form formats (Shorts) account for 47% of YouTube uploads overall and show large differences between B2C (74% Shorts) and B2B (30% Shorts) companies. Longer formats remain important for explainers and documentation, while sponsorship and campaign videos drive reach.
Quantifies a clear, industry-wide rise in corporate video production and short-form formats, affecting content strategies, video inventory and reach on major platforms.
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Key Takeaways & Evidence Grounding
- VideoBoost Study 2026 analyzed the 40 DAX companies' activity on YouTube and LinkedIn.
- A typical DAX company publishes around five YouTube videos per month (median 5.5, mean 9).
- SAP published 595 videos within twelve months; Adidas published 494; Volkswagen published 315.
- The study evaluated 4,488 YouTube videos and 8,999 LinkedIn posts; 3,002 LinkedIn posts contained video (~33%).
- Shorts made up 47% of YouTube videos overall; B2C brands had a 74% Shorts share versus 30% for B2B/corporate firms.
Connected Companies & Entities
9 Entities mapped“At the top of the ranking is SAP: the software group published 595 videos within twelve months....”
“It follows Adidas with 494 and Volkswagen with 315 clips....”
“It follows Adidas with 494 and Volkswagen with 315 clips....”
“Also Deutsche Bank (302) belongs to the particularly active video producers....”
“Also Infineon (225) belongs to the particularly active video producers....”
“Mercedes-Benz Group and Siemens Energy are listed in the YouTube evaluation with zero videos, because no corresponding content was found on ...”
“Vonovia, Beiersdorf and Deutsche Telekom each reached a Shorts share of around 88 percent....”
“MEEDIA has repeatedly reported on the success factors for successful video communication....”
“Vonovia, Beiersdorf and Deutsche Telekom each reached a Shorts share of around 88 percent....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Brands Thrive on YouTube: The New Ad Revolution
YouTube has become a primary TV substitute in Germany, with brands using creative, multiformat strategies and AI to turn ads into entertainment. Google internal data cited in the article states more than ten million hours of YouTube content are streamed to TVs daily in Germany and the platform reaches 56 million monthly users. The piece analyses the YouTube Ads Leaderboard 2025 leaders: Aldi Süd leverages a mix of Shorts and long-form branded entertainment (notably 'Wie ein Gourmet: Kitchen Games') and creator partnerships; Check24 pursues 'advertainment' with long-format comedic campaigns (featuring David Werker and Benni Stark) that drive active comment engagement; Samsung Germany combines Google AI-driven buying and creative (campaign 'Casa Intelligencia' with Friedrich Liechtenstein) and uses Video Reach Campaigns and Video View Campaigns to optimize reach and attention. The article argues that combining creative storytelling, creators and platform-native formats across screens (including Connected TV) drives higher ROI and long-term brand value.
ICANN Receives 1,615 New Top-Level Domain Applications
The Internet Corporation for Assigned Names and Numbers (ICANN) has accepted applications for new generic top-level domains (gTLDs) for the first time since 2012. A total of 1,615 applications were submitted by 481 applicants, with a strong focus on AI-related domains. Ten companies, including Meta and OpenAI, applied for .agent, seven for .agi, and six for .asi. Meta filed 21 applications, including .instagram and .threads, while OpenAI filed 15, including .chatgpt and .codex. German entities like Adidas, Biontech, and Allianz also applied for brand-specific domains. The application fee can be up to $227,000 per domain. The article also highlights the financial success of country-code TLDs like .ai, which earned Anguilla about €59 million by November 2025.
Agentic Commerce Boosts BFCM Performance for Brands
Swap, an agentic commerce provider, highlights how AI-powered storefronts can optimize e-commerce performance during Black Friday and Cyber Monday. The article details the partnership with fashion brand Willy Chavarria for a 2026 World Cup collection, which generated over 1,000 orders in six days with a 3% conversion rate and a $249 average order value. Swap reports that agentic storefronts achieve 2x higher conversion, 3x time on site, and 20% fewer returns. The piece also emphasizes the importance of post-purchase strategies, such as returns management and exchange programs, to retain revenue. Swap's Checkout+ program shows 60% opt-in rates and a 35% year-over-year increase in retained revenue for brands using its returns infrastructure.
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