Observed Signal · Jul 13, 2026 · Publication Release · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
Sanitas releases 2026 Health Forecast publication
Sanitas and Zurich creative studio Dear Creative published the seventh edition of the Sanitas Health Forecast titled "Gewappnet für die Zukunft". The 2026 Health Forecast, published by Wörterseh Verlag and available in bookstores since June 2026, is a more-than-400-page publication combining current research, health journalism and results from a representative Swiss study of over 5,000 respondents. The project spans multiple formats — book, customer magazine, podcast, digital self-tests, videos, website and a communications campaign — with Dear Creative handling concept, editorial, design and implementation. Market research was provided by Intervista AG; media services credited to WebRepublic.
A brand and agency publication and campaign release with limited direct impact on the wider AdTech/MarTech infrastructure; notable for content marketing and multi-format communications but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Sanitas and Dear Creative published the seventh "Sanitas Health Forecast" titled "Gewappnet für die Zukunft".
- The Health Forecast 2026 was published by Wörterseh Verlag and has been available in book trade since June 2026.
- The publication comprises over 400 pages and integrates research, health journalism and a representative study of more than 5,000 people in Switzerland.
- Dear Creative is responsible for concept, editorial direction, design and the communicative implementation of the project.
- Market research for the project was provided by Intervista AG; media services are credited to WebRepublic.
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Medienart launches Swiss health magazine insert
The Medienart Group has launched a Swiss health magazine titled "Gesundheit Sprechstunde", published twice yearly as a print supplement inside the magazines Annabelle and Zeitlupe. The publisher says the supplement will reach more than 200,000 readers. The editorial leadership includes Markus Meier as editor-in-chief and medical director and Jean-Pierre Ritler as deputy editor. Gesundheit Sprechstunde GmbH, founded in January 2026, is owned by Meier, Daniel Würsch and the Medienart Group AG (represented by Valentin Kälin and Jürg Rykart). Medienart Group AG handles publishing, distribution and commercialisation. The print launch is complemented by a digital platform at gesundheit-sprechstunde.ch; the first issue was published on 15 May 2026.
Agency Designs Vaka 2025 Reports After Seven Years
Andreas Räber Kommunikationsagentur reports it produced the concept and design for the Vaka annual reports 2025. The work covers the Gesundheitsverband Aargau's report — marking the seventh collaboration of this kind — and a separate report for the Familienausgleichskasse. Both publications use a long-developed design system that allows distinct visual identities while drawing on a consistent graphic framework. The agency also notes positive feedback from a recent reader survey for the vaka aktuell magazine and states it developed that magazine from the original idea to its first issue. The announcement was published on persönlich.com on 2026-07-14.
Helvetia launches 'Sicher geht das' campaign with optimism study
Helvetia has published a 'Zuversichtsstudie' (optimism study) showing that 80% of the Swiss population look optimistically to the next year and has launched a broad-brand campaign with the leitmotif "Sicher geht das". Company representatives Markus Bucheli and Raul Serrat say the study informed creative thinking: it highlighted that optimism often stems from relationships and that financial constraints remain a major barrier to life goals. The study shows differences by income, age and language region (noting lower optimism in the Romandie). The campaign aims to reposition Helvetia from purely handling claims toward enabling decisions around saving, retirement and home ownership. Helvetia has not yet committed to whether the study will be repeated periodically.
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