Observed Signal · Jun 12, 2023 · Product Launch · Source: CMSWire · Impact: 4/5 · Sentiment: Positive
Salesforce Launches AI Cloud, Bringing Generative AI to CRM
Salesforce announced AI Cloud, a new suite of generative AI capabilities and experiences across its CRM applications, at its AI Day event on June 12, 2023. The suite is built around Einstein, which powers more than a trillion predictions per week, and includes the Einstein GPT Trust Layer, an enterprise-grade security layer designed to prevent large language models from retaining sensitive customer data. AI Cloud integrates Salesforce technologies including Data Cloud, Tableau, Flow, MuleSoft and Slack, and supports third-party LLMs from Amazon Web Services, Anthropic and Cohere within Salesforce's infrastructure, as well as customers' own models. It introduces GPT tools for sales, service, marketing, commerce, Slack, Tableau, Flow and Apex. The AI Cloud Starter Pack is priced at $360,000 annually. Marc Benioff called AI "the most important technology of any lifetime."
Salesforce's AI Cloud marks a major enterprise-grade generative AI push across CRM and marketing workflows, introducing a trust layer and third-party LLM integration that will influence MarTech adoption and data governance across the industry.
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Key Takeaways & Evidence Grounding
- Salesforce announced AI Cloud on June 12, 2023, a suite of generative AI capabilities focused on CRM.
- The Einstein GPT Trust Layer is designed to ensure LLMs do not retain sensitive customer data and became generally available in June 2023.
- AI Cloud integrates Einstein, Data Cloud, Tableau, Flow, MuleSoft and Slack.
- AI Cloud supports large language models from Amazon Web Services, Anthropic and Cohere hosted within Salesforce's infrastructure.
- The AI Cloud Starter Pack costs $360,000 annually.
Connected Companies & Entities
6 Entities mapped“Salesforce announced the AI Cloud suite, an array of generative AI capabilities focused on CRM, during AI Day on June 12....”
“AI Cloud will host large language models from various third parties, including Amazon Web Services, Anthropic, and Cohere, entirely within S...”
“AI Cloud will host large language models from various third parties, including Amazon Web Services, Anthropic, and Cohere, entirely within S...”
“AI Cloud will host large language models from various third parties, including Amazon Web Services, Anthropic, and Cohere, entirely within S...”
“We already know, and OpenAI, Google and others are very clear about this, that the public models folks are touching are being used for train...”
“We already know, and OpenAI, Google and others are very clear about this, that the public models folks are touching are being used for train...”
Ontology Mapping & Concepts
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OpenAI Fires Safety Researchers; GPT-6.1 Ultrafast Launch
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SentinelOne stock: AI boost, 20% revenue growth, profitability
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AI Price War: OpenAI Gains Ground on Anthropic
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