Observed Signal · May 31, 2019 · Policy Update · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Positive
Salesforce halts partnerships with semi-automatic weapon retailers
Salesforce updated its policies to prohibit using its services to transact online sales of firearms and related accessories. The restriction covers automatic firearms, semi-automatic firearms with detachable magazines, 3D-printed guns, ghost guns, and certain firearm parts. The change applies to new customers and a small number of existing customers when their contracts expire, with Camping World identified as a retailer that must adjust its product range or lose Salesforce technology. The policy was reported by The Washington Post and confirmed by Salesforce to The Verge. Salesforce characterized the policy as aligning with industry standards and fostering safer commerce, suggesting other providers may view it as a constructive example. The update has global scope across Salesforce’s services.
Policy Update by a major platform affecting firearms-related commerce; potential industry impact
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Key Takeaways & Evidence Grounding
- Salesforce updated its policy to prohibit the sale of firearms via its services.
- The policy bans automatic firearms, semi-automatic firearms with detachable magazines, 3D-printed guns, ghost guns, and related parts.
- The change affects new customers and a small number of existing customers when their current contracts expire.
- Camping World must modify its product range or lose access to Salesforce technology.
- The Washington Post reported the policy; Salesforce confirmed to The Verge.
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