Observed Signal · Jun 7, 2023 · Product Launch · Source: CMSWire · Impact: 4/5 · Sentiment: Positive
Salesforce Expands AI Arsenal With New Marketing Tools and Partnerships
Salesforce unveiled Marketing GPT and Commerce GPT at its annual Connections 2023 event, introducing generative AI tools designed to personalize marketing campaigns and ecommerce shopping experiences. Marketing GPT leverages first-party data from Salesforce Data Cloud to automate email content creation, generate smarter audience segments, and provide a comprehensive view of audience engagement. Commerce GPT aims to personalize commerce interactions through features like Goals-Based Commerce, Dynamic Product Descriptions, and Commerce Concierge. Salesforce also announced an expanded partnership with Google Cloud, integrating BigQuery and Vertex AI to enable zero-copy data access and the deployment of custom AI models within the Salesforce Platform. Most features are slated for general availability by October 2023, with Email Content Creation and Goals-Based Commerce following in February 2024.
Salesforce, a major MarTech vendor, launches generative AI marketing tools and deepens partnership with Google Cloud, signaling AI transformation in marketing technology and data integration.
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Key Takeaways & Evidence Grounding
- Salesforce launched Marketing GPT and Commerce GPT at Connections 2023.
- Marketing GPT uses Data Cloud to generate personalized emails and improve audience segmentation.
- Commerce GPT includes features like Goals-Based Commerce, Dynamic Product Descriptions, and Commerce Concierge.
- Salesforce and Google Cloud expanded their partnership to integrate BigQuery and Vertex AI.
- Most features become generally available by October 2023; Email Content Creation and Goals-Based Commerce launch in February 2024.
Connected Companies & Entities
3 Entities mapped“Salesforce has announced two new AI-based tools to assist marketers and brands in navigating a swiftly transforming digital world....”
“Salesforce also announced an expanded partnership with Google Cloud in order to leverage its capabilities within its new AI-powered tools....”
“Liz Miller, VP and principal analyst at Constellation Research, said that on the surface, the Salesforce announcements are really aimed at a...”
Ontology Mapping & Concepts
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