Observed Signal · Aug 13, 2026 · Audience Measurement Report · Source: DWDL · Impact: 1/5 · Sentiment: Neutral

RTL, ZDF and 3sat Strong in Eclipse Broadcast

Executive Signal Summary

Multiple German broadcasters transmitted the solar eclipse on Wednesday, producing above-average TV ratings. ZDF's interruption of programming for the event reached 2.87 million viewers (15.7% share) while its program "Bares für Rares XXL" averaged 3.02 million (16.2%). 3sat's live transmission with Harald Lesch achieved about 1.08 million viewers and a 5.9% share (5.7% in ages 14–49). RTL's joint special with ntv performed especially well with younger viewers: RTL drew 1.98 million viewers on its main channel (460,000 in ages 14–49; 17.1% share) while ntv added roughly 290,000 viewers. The news channel Welt also posted above-normal numbers (≈450,000 viewers; 5.3% among young viewers). Data source cited is AGF SCOPE 1.15 (AGF Videoforschung).

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High Confidence

Day-specific TV audience ratings are relevant to broadcasters and TV ad buyers but represent a localized, routine measurement event with limited broader AdTech impact.

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Key Takeaways & Evidence Grounding

  • ZDF's eclipse broadcast reached 2.87 million viewers and a 15.7% market share.
  • "Bares für Rares XXL" averaged 3.02 million viewers and a 16.2% market share on ZDF.
  • 3sat's transmission with Harald Lesch averaged 1.08 million viewers and a 5.9% market share (5.7% in ages 14–49).
  • RTL's joint special (with ntv) drew 1.98 million viewers on RTL; RTL had 460,000 viewers in the 14–49 demographic with a 17.1% share, while ntv added ~290,000 viewers and 1.9% in 14–49.
  • Welt's ~20-minute eclipse program averaged 450,000 viewers and 5.3% market share among younger viewers.

Connected Companies & Entities

9 Entities mapped

“ZDF's broadcast reached 2.87 million viewers and a 15.7% market share....”

“The news channel ntv attracted an additional 290,000 viewers during the joint RTL/ntv transmission and achieved 1.9% in the 14–49 age group....”

“Welt's ~20-minute broadcast averaged 450,000 viewers and 5.3% market share among young viewers....”

“Data source for all figures in this article: AGF SCOPE 1.15 (AGF Videoforschung)....”

“Article published by DWDL.de GmbH (© DWDL.de GmbH, 2001-2026)....”

“Das Erste registered a 15.1% market share in the Top 5 market shares listing for the day....”

“Sat.1 appeared in the Top 5 market shares listing for the day with 5.4%....”

“VOX appeared in the Top 5 market shares listing for the day with 4.2%....”

“A joint broadcast featuring RTL (with ntv) reached 1.98 million viewers on RTL's main channel; RTL had 460,000 viewers in the 14–49 demograp...”

Primary Source Grounding & Direct Attribution
Direct Origin Attribution
Primary Reporting: DWDL•Published: Aug 13, 2026
Original Coverage Title: “RTL, ZDF und 3sat mit Sonnenfinsternis-Übertragung besonders stark - DWDL.de”

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