Observed Signal · Jul 23, 2026 · Ratings Report · Source: DWDL · Impact: 2/5 · Sentiment: Positive
RTL Wins Primetime with Rerun 'Stern TV' Reportage
RTL achieved a primetime victory among younger viewers on Wednesday with a repeat airing of the "Stern TV Reportage – Deutschland im Schnäppchenfieber." The rerun delivered a 14.7% market share in the 14–49 demographic and 10.6% in 14–59, reaching 1.32 million viewers — higher than its January first broadcast on VOX (1.04 million). The strong lead-in also gave the following "Stern TV" magazine its best market shares of the year (15.7% in 14–49; 12.8% in 14–59) with 1.15 million viewers. By contrast, RTL's morning show "Deutschland am Morgen" hit a record low average of 0.1 million viewers since its May launch with ntv. Data source: AGF Videoforschung (AGF SCOPE 1.15).
Linear TV audience shifts affect broadcast inventory value and media planning for advertisers, but this is a routine ratings report rather than an industry-shifting policy or technical change.
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Key Takeaways & Evidence Grounding
- RTL's repeat of "Stern TV Reportage - Deutschland im Schnäppchenfieber" achieved a 14.7% market share among 14–49-year-olds and 10.6% among 14–59-year-olds.
- The rerun recorded 1.32 million total viewers; the original January airing on VOX had 1.04 million viewers.
- "Stern TV" (the magazine) that followed delivered the year's best market shares for RTL: 15.7% (14–49) and 12.8% (14–59), with 1.15 million viewers on average.
- RTL's morning show "Deutschland am Morgen" averaged 0.1 million viewers — the lowest since the joint morning show started with ntv in May — with a 6.3% share (14–49) and 4.0% (14–59).
- On n-tv about 50,000 viewers watched, yielding market shares of 1.9% (total audience) and 1.7% (14–49).
Connected Companies & Entities
9 Entities mapped“Anfang des Jahres war die Sendung schon einmal bei Vox zur besten Sendezeit zu sehen....”
“Quelle der Daten für diesen Artikel: AGF Videoforschung...”
“© DWDL.de GmbH, 2001-2026...”
“Top 5 Marktanteile (alle Zuschauer) 13,2 % (ZDF listed as top channel in the Top 5 Market Shares)...”
“Top 5 Marktanteile (alle Zuschauer) 12,6 % (Das Erste listed in the Top 5 Market Shares)...”
“Top 5 Marktanteile (alle Zuschauer) 4,1 % (Sat.1 listed in the Top 5 Market Shares)...”
“RTL sicherte sich am Mittwoch mit der Wiederholung einer "Stern TV Reportage" über "Deutschland im Schnäppchenfieber" den Sieg beim jungen P...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
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RTLzwei Records Strongest Day in Nearly a Year
RTLzwei achieved its strongest day among the 14–49 age group since May 27, 2025, driven by strong primetime performance of social-documentary programming. On Tuesday (TV reach dated 2026-05-12) RTLzwei posted a 6.8% daily market share among 14–49 year‑olds, ahead of Sat.1 (5.9%) and ProSieben (5.8%). The primetime documentary "Armes Deutschland - Stempeln oder abrackern" delivered a 9.5% share in the 14–49 demo with 0.72 million total viewers, while an older episode of "Armes Deutschland - Deine Kinder" delivered 8.2% (14–49). Vox’s "Sing meinen Song" had a 9.6% share in 14–49 with 1.12 million viewers and likely lost some young viewers to the ESC semifinal on One. Data source: AGF SCOPE / AGF Videoforschung; article published by DWDL.de on 2026-05-13.
Old RTL Crime Repeat Nears Two Million Viewers
A repeat of RTL's crime show "Behringer und die Toten" drew 1.90 million viewers on August 4, 2026, giving RTL a 10.9% primetime market share and placing it ahead of ZDF in total reach. The episode performed less strongly in younger demos (7.7% for ages 14–59; 4.9% for 14–49). ZDF's primetime offerings underperformed in total reach ("Besseresser Challenge" ~1.0 million; 5.7% share), but a later ZDF "Frontal" documentary on the Deutsche Bahn lifted younger-audience numbers (1.62 million total, 9.1% overall; 390,000 viewers 14–49, 14.8% in that demo). The evening's highest single reach was ARD's "Die Kanzlei" (2.74 million) while ZDF's "heute journal" reached 2.48 million. Data source: AGF SCOPE / AGF Videoforschung.
Chancellor Merz Delivers Strong RTL Ratings
RTL's late-night interview 'Am Tisch mit Friedrich Merz' drew solid audience figures on 27 August 2026, averaging 890,000 viewers overall and 240,000 viewers aged 14–49 (11.0% market share in that demo). In the extended 14–59 group RTL reached 8.5%. ZDF's new political talk 'Sarah Tacke' reached 1.11 million viewers but posted weaker market shares (notably 6.2% in a younger demo and an overall 8.6%), underperforming compared with ZDF's prior 'heute-journal' (16.0%). ZDF's 'Markus Lanz' retained a large late audience (1.10 million; 14.8% market share overall, 10.1% in 14–49). Late-night programs on RTL also achieved double-digit shares in the 14–49 demo, according to AGF SCOPE / AGF Videoforschung preliminary data cited by DWDL.de.
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