Observed Signal · Jul 24, 2026 · Channel Launch · Source: Cord Cutters News · Impact: 3/5 · Sentiment: Positive
Roku Adds 24/7 60 Minutes Channel
Roku has added a free, 24/7 linear channel on The Roku Channel that continuously airs segments and episodes from the investigative program 60 Minutes. The stream uses material supplied via a Pluto TV partnership and is available without a subscription to owners of Roku TVs and Roku streaming players by visiting The Roku Channel's live TV guide. The channel loops classic and recent 60 Minutes reports with standard ad breaks typical of free ad-supported streaming, increasing The Roku Channel's news inventory and giving viewers always-on access to the program's archive and newer installments.
Adds ad-supported CTV inventory on a major streaming distribution (Roku), expanding FAST/AVOD ad opportunities and viewer access; relevant to CTV monetization and publisher inventory strategies.
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Key Takeaways & Evidence Grounding
- Roku introduced a dedicated 24/7 channel that broadcasts content from the program 60 Minutes.
- The channel uses material sourced through a partnership involving Pluto TV and appears within The Roku Channel.
- The 24/7 stream loops episodes and segments continuously and includes standard commercial interruptions.
- Roku TV and Roku streaming player owners can access the channel for free via The Roku Channel's live TV section without additional subscriptions or hardware.
Connected Companies & Entities
4 Entities mapped“Roku has expanded its free streaming options by introducing a dedicated 24/7 channel focused on content from the long-running investigative ...”
“This addition comes through a partnership involving Pluto TV material and appears within The Roku Channel, making classic and recent segment...”
“Previously, access to such material typically required waiting for the traditional Sunday evening broadcast on CBS or relying on on-demand l...”
“Please add Cord Cutters News as a source for your Google News feed HERE....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Roku Adds 19 Free Channels to The Roku Channel
The Roku Channel expanded its free streaming lineup in May 2026 by adding 19 new live channels to Roku TVs and Roku players. The additions span genres including law-enforcement documentaries, reality TV, news, comedy, travel, family programming and Spanish-language content. Notable inclusions cited by the publisher include Alaska State Troopers, A&E Live PD Greatest Shifts, Property Brothers, Tosh.o Pluto, Ink Masters Pluto, MTV En Espanol and Caracol Mix. The rollout increases ad-supported inventory and aims to boost engagement on the platform without subscription fees.
Roku Adds 24/7 Penn & Teller Channel (5400)
Roku has added a new free, ad-supported 24/7 linear channel (channel 5400) to The Roku Channel lineup that streams programming from Penn and Teller Fool Us. The channel is available immediately to Roku TV and Roku Player users in the United States at no charge and can be found via the live TV guide or search. The addition is part of Roku's broader FAST (free ad-supported streaming television) strategy to expand specialized linear channels, increase viewer engagement, and grow advertising revenue across its installed base.
Roku Adds 38 Free Live Reality Channels
Roku has added 38 dedicated live reality television channels to The Roku Channel, available on Roku TVs and Roku players. The new linear channels stream popular unscripted programming for free — without subscriptions or logins — and include crime, lifestyle, competition, courtroom, automotive, home makeover, and celebrity-driven franchises. Roku secured licensing deals with major content owners cited in the article (A&E, History, MGM) to populate the slate. The launch expands Roku’s ad-supported live inventory, aims to attract cord-cutters with linear-style scheduling and marathons, and signals further unscripted content investments with more additions hinted by Roku officials.
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