Observed Signal · Aug 14, 2026 · Product Launch · Source: Cord Cutters News · Impact: 2/5 · Sentiment: Positive
Roku Adds 24/7 Penn & Teller Channel (5400)
Roku has added a new free, ad-supported 24/7 linear channel (channel 5400) to The Roku Channel lineup that streams programming from Penn and Teller Fool Us. The channel is available immediately to Roku TV and Roku Player users in the United States at no charge and can be found via the live TV guide or search. The addition is part of Roku's broader FAST (free ad-supported streaming television) strategy to expand specialized linear channels, increase viewer engagement, and grow advertising revenue across its installed base.
Incremental expansion of ad-supported FAST inventory on Roku increases CTV ad inventory and viewer engagement but is not industry-shifting.
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Key Takeaways & Evidence Grounding
- Roku launched a new free 24/7 live channel on The Roku Channel designated as channel 5400 that features programming from Penn and Teller Fool Us.
- The channel is available immediately to Roku TVs and Roku Players in the United States with no subscription or additional downloads; discovery is via guide number 5400 or search.
- The feed is ad-supported and delivers round-the-clock episode highlights and related magic-themed content.
- Roku previously acquired the original content library from Quibi in 2021 and has been expanding The Roku Channel with hundreds of free linear channels as part of its FAST strategy.
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Related Market Signals & Shifts
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