Observed Signal · Aug 26, 2026 · Policy Update · Source: PocketGamer.biz · Impact: 3/5 · Sentiment: Neutral
Roblox restricts reward-driven media feeds
Roblox has introduced a policy blocking games from appearing in its Kids and Select programs if they combine media feeds (short-form video, image or story feeds) with autoplay or scrolling mechanics and rewards that require continuous consumption. The policy targets autoplay, infinite scroll, continuous replay loops and autoscroll where players are required or implied to keep viewing to obtain rewards. Rewarded Video Ads are exempt because they require active player initiation and are rate-limited. Non-compliant games will be removed from Kids and Select until redesigned and can be re-reviewed without resetting existing Engaged Player criteria.
Platform-level policy change affecting game discovery and monetization in Roblox's Kids and Select programs; impacts developer monetization mechanics and moderation/compliance processes.
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Key Takeaways & Evidence Grounding
- Roblox introduced restrictions preventing games that combine media feeds, autoplay/scroll mechanics, and rewards from appearing in Roblox Kids and Select.
- The policy covers autoplay, infinite scroll, continuous replay loops and autoscroll for short-form videos, image feeds or story-style posts.
- Roblox said rewarding continuous content consumption without natural stopping points is inappropriate for younger users.
- Rewarded Video Ads are exempt because players must actively initiate them and viewing is rate-limited.
- Non-compliant games will be removed from Kids and Select and can be re-reviewed after their mechanics are changed; Engaged Player criteria will not reset.
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