Observed Signal · Feb 26, 2026 · Partnership · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Ribbon and AWS Revolutionize Cloud Voice Solutions for Enterprises
Ribbon Communications announced a strategic collaboration agreement with Amazon Web Services (AWS) to build a cloud-native, secure voice communications solution available on AWS Marketplace. Ribbon containerized its Session Border Controller (SBC CNe), PSX policy and routing engine, and RAMP centralized management platform and optimized them for AWS Elastic Kubernetes Service (EKS). The integrated offering provides lifecycle automation, observability, and multi‑AZ resiliency, and the collaboration includes joint development and customer engagement programs. AWS highlighted integration possibilities with generative AI via Amazon Bedrock. Ribbon says the solution is in production with a Fortune 500 enterprise and cited Aircall as a customer using Ribbon’s SBC on AWS to support global scaling and AI-powered communications.
Partnership with AWS delivers cloud-native telecom infrastructure on AWS Marketplace and unlocks AI integration; relevant to enterprise networking but not directly industry‑shifting for AdTech.
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Key Takeaways & Evidence Grounding
- Ribbon Communications Inc. announced a strategic collaboration agreement with Amazon Web Services (AWS).
- Ribbon is building a cloud-native secure voice communications solution available on AWS Marketplace.
- Core components (SBC CNe, PSX policy and routing engine, RAMP management) are containerized and optimized for AWS EKS.
- The solution integrates observability, automation, multi‑AZ resiliency, and can integrate with Amazon Bedrock generative AI services.
- The offering is in production with a Fortune 500 enterprise and is used by Aircall to scale global voice services.
Connected Companies & Entities
2 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Ribbon, Comporium Expand Voice Infrastructure Partnership
Ribbon Communications Inc. announced an expansion of its long-term partnership with Comporium to modernize the regional operator’s voice infrastructure. Comporium selected Ribbon’s network transformation solution — including the vC20 Call Controller and Application Server — to accelerate its transition to a cloud-based, IP voice platform. Ribbon says the virtualized solution will reduce physical footprint and power consumption compared with legacy TDM and ATCA-based C20 hardware, and Ribbon’s professional services team will support implementation and optimization. Comporium framed the investment as improving efficiency, scalability and service reliability; Ribbon highlighted the work as preparation for a future shift of service-provider interconnect to all‑IP in the U.S. The article was published June 19, 2026.
Braze and AWS Sign Strategic Collaboration Agreement
Braze, a leading customer engagement platform, announced a Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS) at its Forge 2026 conference. The collaboration aims to expand generative AI capabilities, deepen industry innovation, and help brands derive more value from their investments in both Braze and AWS. Key initiatives include integrating Amazon Bedrock into BrazeAI Agent Console™ for AI-powered customer engagement, expanding availability on AWS infrastructure in Asia Pacific regions (Japan and South Korea), and growing procurement through AWS Marketplace. Braze reports significant scale, processing 25.8 trillion data points and 10.2 trillion API calls in 2025. The agreement also builds on Braze's AWS Competency designations across retail, media, travel, and other verticals, with a focus on vertical-specific solutions. Notable customer Bundesliga plans to leverage the expanded collaboration for enhanced fan experiences.
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