Observed Signal · Sep 16, 2025 · Partnership · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
REWE Collaborates with LiveRamp for Retail Media
REWE Group has entered into a partnership with LiveRamp to enhance the REWE Group Retail Media Connect, enabling advertisers to activate campaigns beyond traditional retail spaces and into Connected TV (CTV) and social media. The collaboration aims to deliver more activation options, improved measurability, and DSGVO/GDPR-compliant safety for advertisers. DMEXCO host Verena Gründel underscored Retail Media’s growing importance at the event. Industry context notes Retail Media growth projections, with IAB forecasting a market volume of about €31.3 billion by 2028. LiveRamp’s Kolja Brosche emphasizes data collaboration to reach audiences in new ways and achieve better, more measurable performance. The initiative reflects broader trends toward privacy-conscious, first-party data-enabled advertising within retail ecosystems.
Partnership in Retail Media; notable for data collaboration and GDPR-compliant activation, but not a major platform release or earnings report.
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Key Takeaways & Evidence Grounding
- REWE Group partners with LiveRamp to upgrade REWE Group Retail Media Connect and expand activation options to Connected TV and Social Media.
- Partnership aims to improve measurability and ensure DSGVO/GDPR-compliant advertising safety.
- DMEXCO host Verena Gründel confirmed Retail Media will play a significant role at the event.
- Retail Media market projected to reach €31.3 billion by 2028 according to IAB information.
- Kolja Brosche of LiveRamp states data collaboration will help advertisers reach new audiences and drive better, measurable performance.
Connected Companies & Entities
2 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Gemini Direct Marketing Data Now Available via LiveRamp
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