Observed Signal · Aug 18, 2026 · Product Launch · Source: Manager Magazin · Impact: 1/5 · Sentiment: Neutral
Revolut Offers 4.25% Tagesgeld to Win German Customers
Revolut has entered Germany's savings-rate competition by offering new customers 4.25% interest on a Tagesgeld account for four months, the highest currently available according to comparison site Verivox. Deposits for newly opened Revolut savings accounts will be held at Deutsche Bank and protected by German deposit insurance up to €100,000; Revolut previously used Lithuanian deposit insurance. The move follows recent high-rate promotions from entrants such as JPMorgan Chase and Consors Bank and forms part of Revolut's broader marketing push in Germany, which has included campaigns with Mario Götze, Berlin Marathon sponsorship, airport advertising and an Audi F1 team deal.
Banking product promotion and marketing activity in Germany; limited direct relevance or impact to the AdTech/MarTech industry.
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Key Takeaways & Evidence Grounding
- Revolut offers new customers 4.25% interest on Tagesgeld for four months.
- Revolut will hold deposits for newly opened Tagesgeld accounts at Deutsche Bank and deposits are covered by German deposit insurance up to €100,000.
- JPMorgan Chase previously offered 4% interest on Tagesgeld for four months for new customers (up to €1 million).
- Consors Bank previously offered new customers 3.5% interest on Tagesgeld for five months.
- Revolut has grown to more than 3 million customers in Germany since its 2022 market entry and has run marketing campaigns with Mario Götze, sponsored the Berlin Marathon, advertised at Berlin airport, and signed a deal with Audi's new Formula 1 team.
Connected Companies & Entities
6 Entities mapped“Nun greift die britische Neobank Revolut in den Zinswettlauf ein. Sie bietet Neukunden 4,25 Prozent Zinsen auf Tagesgeld für einen Zeitraum ...”
“Die Einlagen für neu eröffnete Tagesgeldkonten von Revolut werden außerdem ab sofort bei der Deutschen Bank gehalten und sind über die geset...”
“Laut Daten des Vergleichsportals Verivox ist das der höchste Zinssatz, der in Deutschland aktuell angeboten wird....”
“Vor wenigen Wochen sorgte die US-Bank JPMorgan Chase mit ihrem Start in Deutschland für Aufsehen: Neukunden ... erhalten vier Monate lang 4 ...”
“Revolut tat sich in Deutschland angesichts der direkten Konkurrenz von Trade Republic und N26 bisher schwer....”
“Das Unternehmen hat zudem ... einen Werbedeal mit dem neuen Formel-1-Team von Audi abgeschlossen....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Deutsche Bank Enters Price War for State-Subsidized Retirement Portfolio
Deutsche Bank is entering the competitive market for the new state-subsidized retirement investment account (Altersvorsorgedepot), which will launch in 2027. The bank emphasizes transparent pricing, avoiding 'loss-leader' offers. The product allows savers to invest in ETFs, stock funds, and bonds, with tax advantages and annual subsidies up to 540 euros (plus 300 euros per child). Deutsche Bank's standard digital-only depot, developed by DWS, will cost 0.1% annually for the first two years, then 0.28%. A more expensive advisory version costs 0.99% yearly. Competitors like Scalable Capital and Dekabank have already announced low-fee or fee-free structures. The article discusses the competitive landscape, concerns about future price increases, and the potential to boost Germany's equity culture.
Revolut Applies for Swiss Banking License, Plans Local Banking Push
Revolut has applied to the Swiss Financial Market Supervisory Authority (FINMA) for a banking license, aiming to establish a standalone Swiss bank. The company, with over 1.3 million Swiss customers, plans to invest over 150 million Swiss francs over five years. A license would enable local services like Swiss IBANs, salary accounts, eBill, merchant payments, and eventually Pillar 3a retirement savings and TWINT integration. Currently, Swiss IBANs are backed by Lithuania-based Revolut Bank UAB using PostFinance infrastructure. This move adds to existing licenses in Lithuania and France. Additionally, Revolut is addressing a security incident where attackers used fake government requests to obtain customer data, including crypto users. The company states its systems and funds were not affected. The application is pending FINMA approval.
Chase launches in Germany with 50s TV campaign
JPMorganChase’s retail brand Chase has launched in Germany with a broad multimedia marketing push that premiered a 50‑second TV spot on 21 June 2026. The launch campaign, aimed at driving awareness for an initial Tagesgeld (savings) product offering a 4% interest rate, runs on commercial channels (RTL, ProSieben, Vox, Sat.1, Kabel Eins) and public broadcasters (ARD, ZDF), and is supported by online video placements (YouTube, Amazon Prime, Disney+, Joyn, Netflix, RTL+, MagentaTV) and out‑of‑home ads in major German cities. Media duties are handled by EssenceMediacom, creative by Accenture Song; Droga5, FleishmanHillard and OMG Fuse are also part of the German agency setup. The campaign features footballer Thomas Müller and is scheduled to run at least until the end of the year; Chase plans to expand its German product range through 2028. The article was published on 2026-06-22.
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