Audi

Revolut Offers 4.25% Tagesgeld to Win German Customers

Revolut has entered Germany's savings-rate competition by offering new customers 4.25% interest on a Tagesgeld account for four months, the highest currently available according to comparison site Verivox. Deposits for newly opened Revolut savings accounts will be held at Deutsche Bank and protected by German deposit insurance up to €100,000; Revolut previously used Lithuanian deposit insurance. The move follows recent high-rate promotions from entrants such as JPMorgan Chase and Consors Bank and forms part of Revolut's broader marketing push in Germany, which has included campaigns with Mario Götze, Berlin Marathon sponsorship, airport advertising and an Audi F1 team deal.

Energy Crisis, War, Climate Change Reshape Auto Marketing

MEEDIA's dossier examines how recent macro shocks — an energy-price shock linked to the Iran war, geopolitical tensions and climate change — are changing automotive marketing. The EV market is being pushed by rising energy prices while Chinese manufacturers gain share through aggressive pricing and new communication styles. Industry players cited include Waymo (autonomy), BYD (affordable EVs), and Xpeng (expansion in Germany). Salesforce's Jessica Geutner highlights progress in digitalization and the creation of first‑party data for personalised marketing. New business models such as salary-conversion vehicle financing (compared to Jobrad) and in-car advertising (e.g., BMW’s Spider‑Man campaign) are introducing both opportunities and acceptance/privacy challenges for advertisers, OEMs, publishers and agencies.

Xpeng Germany hires Christian Wiegand as Head of Marketing

Christian Wiegand started on 1 August 2026 as Head of Marketing for Xpeng in Germany. Wiegand brings some 15 years of marketing experience, including roles at Audi, MG and Nokian Tyres, and most recently led marketing for the electric brand Nio in Germany before taking on European responsibilities in 2025. At Xpeng he will be responsible for the strategic direction and operational implementation of all marketing activities in Germany, working closely with sales and dealer partners to raise brand awareness and showcase the expanding model range. Xpeng has recently run its first brand campaign and agreed a sponsorship with Bundesliga club Mainz 05 as part of its expansion in Germany.