Observed Signal · Apr 15, 2025 · Interview · Source: Marketecture · Impact: 2/5 · Sentiment: Neutral
Retailers, Purchasers, and Verticals
Industry podcast episode of The AdTech Forum features Katie Schnepf of Mindshare Chicago, a veteran with two decades in the CPG sector. The hosts discuss how brands can extract lessons from various retail sectors to sharpen marketing strategies and fuel growth. The conversation emphasizes leveraging consumer purchase data across industries to reveal cross-selling and upsell opportunities, and examines the future of data sharing and retailer-brand collaboration amid evolving retail dynamics. The discussion also tackles challenges in using Retail Media Networks (RMNs) and their effects on advertisers and brands. Finally, the episode offers strategies for activating purchase data beyond RMNs, aiming to help listeners optimize campaigns in a data-driven, competitive landscape. Recorded May 2024; Series Sponsor: Attain.
Discusses RMNs and cross-industry purchase data usage; moderate impact on AdTech/MarTech.
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Key Takeaways & Evidence Grounding
- Katie Schnepf from Mindshare Chicago featured on The AdTech Forum.
- Series Sponsor: Attain.
- Discusses leveraging purchase data across industries for cross-selling and upselling.
- Explores data sharing and retailer-brand collaboration amid evolving RMN dynamics.
- Recorded in May 2024.
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
DoorDash GM Discusses Retail Media and Dish-Level Targeting
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