Observed Signal · Jul 15, 2026 · Customer Case Study · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Redwood Cuts CPC by Nearly 99% Using ZoomInfo
ZoomInfo reported that Redwood Logistics used ZoomInfo’s data management and enrichment capabilities to unify its tech stack and clean CRM data. According to the company, Redwood reduced cost-per-click to as low as $1.20 (a nearly 99% decrease), increased clickthrough rate by 310% and average impressions per campaign by 350%, and saved 20–25 hours per week previously spent on manual CRM research. The initiative also enabled automated lead routing and improved alignment across sales, marketing, and operations.
Demonstrates measurable impact of data enrichment and CRM integration on paid campaign efficiency for a B2B advertiser, but is a vendor-issued customer success case rather than an industry-wide policy or platform change.
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Key Takeaways & Evidence Grounding
- ZoomInfo reported Redwood Logistics cut cost per click by nearly 99%, to as low as $1.20, using ZoomInfo.
- Redwood Logistics saw clickthrough rate rise 310% and average impressions per campaign rise 350%, according to the company.
- Redwood Logistics saved 20 to 25 hours per week previously spent on manually researching and updating CRM data.
- Redwood used ZoomInfo’s data management and enrichment to normalize records across systems and enable automated lead routing into its CRM.
Connected Companies & Entities
4 Entities mapped“ZoomInfo , the all-in-one AI GTM platform, has reported that Redwood Logistics, a leader in modern supply chain solutions, has cut its cost ...”
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Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
PayIt Cuts Database by One-Third Using ZoomInfo
ZoomInfo reported that PayIt, a government payments platform, reduced its marketing and sales database by about one-third after an implementation engagement with ZoomInfo’s team. PayIt trimmed a legacy dataset of more than 100,000 disorganized records by merging duplicates, attaching contacts to the correct accounts, purging unneeded data, and establishing rules to prevent future duplicates. The cleanup cut marketing automation costs by tens of thousands of dollars, sped up account reassignment, and improved reps’ ability to forecast meeting targets. PayIt serves state and local agencies covering more than 100 million people across North America.
Demodesk Cuts Daily Prospect Research Using ZoomInfo
ZoomInfo says Demodesk, a Munich-based sales meeting and coaching software company, reduced the time its sales development reps spend on daily prospect research from two-to-three hours to about 10–15 minutes by using ZoomInfo. Demodesk built target lists with ZoomInfo filters and buying signals, then connected ZoomInfo to Salesforce and its sales automation tools so verified records flow directly into existing systems, removing manual uploads. The change preserved the reps' existing quota (five accounts and 25 contacts per day) while returning more selling time; Demodesk reports improved conversation quality. Marketing also used ZoomInfo data to enrich trade show lists and personalize campaigns, increasing capacity across teams.
AK Operations Boosts Qualified Deals 600% with ZoomInfo
ZoomInfo reported that AK Operations, a fractional sales and marketing firm based in St. Louis, achieved a 600% lift in qualified deals for clients within six months after replacing legacy CRM lists with ZoomInfo data. AK Operations says it also saw a 300% increase in booked meetings and 150% more closed deals. The firm validates list quality by A/B testing client CRM lists against ZoomInfo-built lists, and credits verified emails, firmographic/title precision, and website visitor identification for improved engagement and conversion. One client reportedly had $1.4M in proposals within 60 days and closed over $3M sourced from ZoomInfo prior to subscription renewal. The story appears as a Business Wire release published on MarTech Series on August 18, 2026.
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