Observed Signal · Sep 8, 2026 · Campaign Launch · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Positive
Rebel Agency Designs Campaign for Swiss Food Waste Week
Swiss creative agency Rebel Communication has designed the visual identity and communication materials for the first National Week against Food Waste in Switzerland, taking place from September 12-20. The campaign, under the motto 'Mach mehr draus!' (Make more of it!), includes naming, a trilingual logo, and a central landing page. The initiative was launched by United Against Waste and foodwaste.ch, with over 50 partner organizations from business, civil society, and the public sector, including major retailers Coop, Migros, Denner, Lidl, and Aldi. The campaign aims to raise awareness about the 2.8 million tons of food waste generated annually in Switzerland, with 80 kilograms per person from private households.
Agency campaign design for a social cause; relevant to AdTech/MarTech as a creative agency engagement but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Rebel Communication designed the campaign for the first National Week against Food Waste in Switzerland.
- The campaign runs from September 12-20, 2026, under the motto 'Mach mehr draus!'.
- United Against Waste and foodwaste.ch initiated the awareness week.
- Over 50 partner organizations participate, including Coop, Migros, Denner, Lidl, and Aldi.
- Switzerland generates 2.8 million tons of food waste annually, with 80 kg per person from households.
Connected Companies & Entities
3 Entities mapped“Migros is one of the partner organizations participating in the Food Waste Week....”
“Lidl is one of the partner organizations participating in the Food Waste Week....”
“Aldi is one of the partner organizations participating in the Food Waste Week....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
WWF Switzerland Launches National Campaign
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Volg continues 'Here we are' campaign with product motifs
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