Quo Vadis ShortCast Ep65: Rocky Moss

Quo Vadis launches Episode 65 of its ShortCast Series, featuring Rocky Moss, co-founder and CEO of analytics specialist DeepSee. The interview delves into made-for-advertising MFA sites and why precision in programmatic advertising matters for revenue and efficiency. Moss describes how DeepSee’s analytics maximize the effectiveness of advertising content and discusses the broader MFA ecosystem. The hosts reference last week’s post titled MFA Arbitrage Math + Model, which analyzes arbitrage dynamics and the evolving economics of open-web inventory. The episode also highlights the value of independent analysis for advertisers and publishers navigating changing privacy and identity landscapes. Viewers are invited to submit questions for future newsletters. The show promotes Quo Vadis+ and its monthly tools for decision-making in programmatic ad strategy, framing the content as informational and not investment advice.