Observed Signal · Mar 20, 2026 · Podcast Episode Release · Source: Quo Vadis News · Impact: 1/5 · Sentiment: Neutral
Quo Vadis Podcast: Preview of Advertising Economic Forum
Quo Vadis Podcast, authored by Tom Triscari on Substack, delivers advertising industry perspectives. The latest episode, #143 titled 'Preview of Advertising Economic Forum Agenda with Brian Wieser,' runs 28 minutes 51 seconds and was published on March 11. The show, which has over 4,000 subscribers, is part of a broader Quo Vadis lineup featured on quovadisnews.com, including navigation to Home, Archive, and other episodes. This entry foregrounds a discussion with Brian Wieser and highlights the podcast’s ongoing aim to untangle advertising progress amid informational imbalance.
Minor insights from a niche podcast episode in the AdTech/MarTech space
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Key Takeaways & Evidence Grounding
- Quo Vadis Podcast is published on Substack by Tom Triscari
- Latest episode is #143: Preview of Advertising Economic Forum Agenda with Brian Wieser
- Episode duration is 28:51
- Publication date is Mar 11
- The show has over 4,000 subscribers
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Advertising Economic Forum: AI Innovations and Industry Insights
Quo Vadis published a preview of the Advertising Economic Forum, returning to New York City on March 18–19, 2026. Day 1 (March 18) will run 12:30 PM–6:00 PM at Horizon Media and features eight AI founder pitches to an investor panel covering agentic commerce, creative and emerging agency models. Day 2 (March 19) is a full-day “Davos” format at The New York Times Center, convening about 400 senior leaders for closed-door sessions on market structure, incentives and economic forces reshaping advertising. Quo Vadis also published a video discussion with Brian Wieser (Madison and Wall) offering takeaways and session previews. The post includes a standard editorial disclaimer that it is not investment advice.
OAAA Launches Programmatic Center of Excellence for DOOH
AI is pushing advertising back into physical spaces due to declining trust in online content, the rise of AI answer engines that bypass websites, and the growth of agentic AI. Out-of-home (OOH) and digital out-of-home (DOOH) advertising are gaining renewed relevance, with US OOH revenue up 10.7% YoY to $3.16B in Q2 and DOOH up 18.5%, representing nearly 40% of category revenue. To guide this evolution, the OAAA has launched a Programmatic & Automation Center of Excellence led by COO Patrick Dolan, focusing on standardization, workflow automation, agentic AI, reporting/attribution, and omnichannel/retail media integration. The initiative aims to automate both programmatic and static OOH processes, addressing friction points. However, this trend raises concerns about consumer opt-out options and the over-commercialization of public spaces, as noted by Ezra Klein.
Threads Tests Substack Newsletter Integration for Creators
Threads is testing a new feature that would allow creators to link their Substack newsletters to their profiles. The discovery was made by app researcher Alessandro Paluzzi, who found an option for 'Newsletter – Substack' under the 'Featured' section in profile settings. This move would enable writers to gain new readers via Threads, while the platform benefits from more engaging content and discussions. The feature is still in testing, and it's unclear if it will offer full functionality like previews or analytics. This integration is part of a broader trend of social platforms strengthening ties with newsletter and podcast creators.
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