Observed Signal · May 23, 2023 · Earnings Report · Source: Quo Vadis News · Impact: 2/5 · Sentiment: Negative
Quo Vadis 3Q22 Portfolio Rundown
This edition from Quo Vadis provides a 3Q22 portfolio rundown focused on programmatic adtech. It ties Fibonacci-themed market commentary to a detailed performance review of the portfolio, noting a total gain of about 270% since January 2018, with The Trade Desk (TTD) as the largest contributor at roughly 65% of gains. The piece highlights TTD’s scale, citing $6.2B in gross ad spend last year and an anticipated ~$8.3B this year, along with take rates near 20% and ROIC trends relative to cost of capital. It explores potential M&A themes among Magnite, PubMatic, Taboola, Outbrain, and Criteo, including the possibility of TTD acquiring Criteo. Additional context covers market signals (NASDAQ up ~49%), portfolio composition (only 3 of 18 holdings above IPO price; 10 of 18 below -50%), and invites reader engagement and paid-subscriber tools.
Portfolio performance update and industry commentary on adtech equities
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Key Takeaways & Evidence Grounding
- Portfolio gained about 270% since January 2018.
- The Trade Desk contributed about 65% of aggregate gains.
- TTD attracted $6.2B in gross ad spend last year and ~ $8.3B this year.
- TTD had a closing price of $48.32 on November 21, 2022.
- NASDAQ is up about 49% over the same period.
Connected Companies & Entities
5 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Olyzon Launches Agentic Orchestration Platform for Advertising
Olyzon, an agentic orchestration platform for advertising, has launched its technology live in market, optimizing real advertising campaigns. The platform enables agencies and brands to orchestrate media budgets across CTV, YouTube, social, digital audio, and DOOH from a single interface, integrating with existing DSPs, SSPs, and measurement partners. It is positioned as a working example of a Unified Media Platform (UMP), connecting systems that previously operated in silos. Key integrations include Amazon DSP, DV360, The Trade Desk, Yahoo DSP, Universal Ads, Vibe, Spotify, PubMatic, Swivel.ai, DoubleVerify, Xpln, Lucid, and Innovid. The launch was announced at Advertising Week New York.
Former Utiq and Xandr/Microsoft Leader Joins illuma for AI Scaling
illuma, a London-based AI company specializing in contextual decision intelligence, has appointed Michel Guillon as head of solutions architecture. Guillon brings two decades of adtech leadership experience from Utiq and AppNexus/Xandr/Microsoft, where he worked closely with illuma's integrations. His role will help partners integrate illuma's contextual intelligence into their systems at enterprise scale, leveraging his deep knowledge of DSP and SSP architecture and data interoperability. illuma's AI technology is used by brands, agencies, publishers, and platforms to optimize advertising decisions in real time, and is available through major platforms including The Trade Desk, Equativ, Index Exchange, Amazon, DV360, Yahoo, OpenX, PubMatic, and Magnite. The appointment underscores illuma's expansion across leading advertising platforms.
Sony Pictures Entertainment Names PubMatic Its Preferred Programmatic Advertising Partner
Press Release, October 6, 2026: Sony Pictures Entertainment Names PubMatic Its Preferred Programmatic Advertising Partner.
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