Observed Signal · Jun 10, 2026 · Measurement Update · Source: DWDL · Impact: 1/5 · Sentiment: Neutral
Quiz Show and Women's World Cup Qualifier Tie in Ratings
DWDL reports on TV audience figures for June 9, 2026: Das Erste’s quiz show “Gefragt - gejagt” reached a season-best 2.38 million viewers (19.3% market share), narrowly ahead overall of ZDF’s women’s World Cup qualifier, which attracted 2.35 million viewers (16.4%). Demographically the football match performed better with younger viewers (190,000 in 14–49; 11.3% share) versus the quiz (6.2% in 14–49). In primetime Das Erste’s “Die Kanzlei” (3.18 million; 16.2%) and “In aller Freundschaft” (2.89 million; 14.6%) were the reach leaders, while a ZDF documentary drew 1.53 million (7.8%). All audience data are attributed to AGF (AGF SCOPE) and are described as preliminary, weighted TV measurement figures.
Daily TV audience measurements are routine media metrics with limited direct impact on the broader AdTech/MarTech industry beyond normal publisher and buyer attention to reach and demo performance.
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Key Takeaways & Evidence Grounding
- “Gefragt - gejagt” on Das Erste reached 2.38 million viewers and a 19.3% market share (season best).
- ZDF’s women’s World Cup qualifier reached 2.35 million viewers and a 16.4% market share.
- Among viewers aged 14–49, the ZDF football match had 190,000 viewers for an 11.3% market share; “Gefragt - gejagt” had 6.2% in the same demographic.
- Primetime top programs: “Die Kanzlei” 3.18 million (16.2%) and “In aller Freundschaft” 2.89 million (14.6%); ZDF documentary had 1.53 million (7.8%).
- Source for data: AGF SCOPE (AGF Videoforschung); figures described as preliminary, weighted TV measurement data.
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Let's Dance Ratings Strong, Football Still Dominates
DWDL reports TV audience figures for June 5, 2026: RTL’s “Let’s Dance – Profi-Challenge” achieved an average reach of 2.12 million viewers and strong share in younger demos (14.9% of 14–49; 13.1% of 14–59). However, the Germany women's World Cup qualifying match vs. Norway on Das Erste drew higher numbers for broadcasters, with 3.88 million viewers overall and a 20.0% market share (20.4% in the 14–49 group, based on 590,000 viewers in that demo). ZDF’s crime series “Der Alte” led slightly with 3.94 million viewers (20.5%). AGF Videoforschung / AGF SCOPE data are cited as the source. Smaller broadcasters and repeats posted lower market shares (e.g., Sat.1 4.3% in 14–49; RTLzwei 4.5%; ProSieben 5.4%; Vox 5.1%; Kabel Eins 2.8%).
‘Gefragt - gejagt’ hits season‑best ratings
DWDL/AGF audience data shows ARD's quiz Gefragt - gejagt performed strongly on two August 2026 dates: on 6 Aug its 18:00 edition drew 1.80 million viewers (16.4% share) and a season‑best 15.9% among 14–49-year-olds (190,000), with the season averaging roughly two million viewers. On 15 Aug it was the most successful non-sport primetime format with 2.72 million viewers and a 16.7% share, though younger-demo shares were lower (710,000 / 12.8% in 14–59; 220,000 / 8.7% in 14–49). ZDF dominated the afternoon on 6 Aug with Bares für Rares (1.70m; 25.1%) and Rosenheim‑Cops (2.08m; 28.1%). On 15 Aug Sat.1 posted a weak day (3.3%); its documentary reached 400,000 (2.8% core), while ProSieben and Vox each achieved a 6.9% day share. Data: AGF SCOPE 1.15 / AGF Videoforschung.
‘Quiz-Champion’ Sets Record Among Younger Viewers
ZDF's quiz show 'Der Quiz-Champion' recorded an unusually high market share among younger viewers on Saturday, achieving 15.8% in the 14–49 group and 16.8% in the 14–59 group, with 3.07 million total viewers. The overall audience winner was a repeat on Das Erste, the crime drama 'Die Toten am Meer - Tod an der Klippe', which reached 3.48 million viewers (21.2% share). A later 'Barcelona' crime drama averaged 1.51 million viewers (11.2% overall, 3.5% among 14–49). The jointly broadcast 'Sommer-Spaß mit Andy Borg' on SWR and MDR attracted 1.76 million viewers in total (0.98m on SWR, 0.78m on MDR) and an 11% overall market share, performing better with older audiences. Data source: AGF SCOPE 1.15 (AGF Videoforschung).
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