Observed Signal · Mar 18, 2026 · Product Launch · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Quarterback: AI Revolutionizes Sales with Real-Time Insights
Dynamiks.ai announced the Quarterback, a fully autonomous AI agent designed to augment HubSpot CRM and create an "agentic pipeline" for sales teams. Quarterback models the sales process and introduces two new real-time measurements — Impact (the dollar value of every action) and Momentum (deal velocity). The product connects in minutes, learns from existing CRM data, and can act within days; early access trials are open for HubSpot users. An Incognito mode offers full functionality while keeping data private. Dynamiks.ai was founded by Nicolas Maquaire (Co‑Founder & CEO) and Cédric Moitrier, both CRM industry veterans.
A MarTech startup launching an autonomous AI agent for CRM could influence sales automation and measurement, but the impact is currently limited by early access and HubSpot-specific integration.
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Key Takeaways & Evidence Grounding
- Dynamiks.ai introduced Quarterback, described as a fully autonomous AI agent that enables an "agentic pipeline" for sales.
- Quarterback integrates with HubSpot CRM and is available for early access trials.
- The product introduces two new real-time sales measurements: Impact (real-time dollar amount of every action) and Momentum (velocity of every deal).
- Quarterback connects in minutes, learns from existing CRM data, and can act within days; it offers an Incognito mode for privacy.
- Founders named: Nicolas Maquaire (Co-Founder & CEO) and Cédric Moitrier (Co‑Founder); Maquaire previously founded a startup acquired by Salesforce.
Connected Companies & Entities
3 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Dynamiks Launches 'Agentic Pipeline' for Salesforce
Dynamiks.ai announced general availability of its Salesforce integration, introducing the Quarterback — an "AI coworker" built from two cooperating AIs that augments CRM pipelines. The Quarterback provides real-time operational intelligence by measuring proprietary metrics called Impact (dollar value of actions) and Momentum (deal velocity), learns from existing CRM data, surfaces insights in Slack and the browser, and offers an Incognito mode for privacy. Early access trials are open for Salesforce users, complementing an existing HubSpot integration. Dynamiks.ai was founded by Nicolas Maquaire (Co-Founder & CEO) and Cédric Moitrier.
Dynamiks Adds Time Dimension to CRM
Dynamiks announced a new capability that adds a time dimension to CRM data, turning static pipeline snapshots into actionable forecasting and prescriptive guidance. The feature introduces two time-based metrics — Impact (the dollar value of each action, including cost of inaction) and Momentum (deal velocity) — and combines a large language model with deep reinforcement learning to generate feedback (leaderboards), foresight (deal trajectories) and agency (recommended actions). Dynamiks positions the product as an augmenting layer that installs without CRM migration, learns from existing CRM data, and claims it can be operational in days. The announcement was published on MarTech Series via PRWeb on July 1, 2026.
HubSpot Rebuilds Platform Around AI Agents
At Unbound26, HubSpot announced a major platform overhaul centered on AI agents, featuring 'Growth Context' to unify company, team, and customer data. The redesigned Breeze Assistant can now coordinate specialized agents to complete complex tasks like campaign planning and content creation. A new Smart CRM automatically captures calls, emails, and meetings, while 'Context Home' identifies data gaps. Marketing Studio surfaces issues and triggers AI-driven workflows, and sales tools like Prospecting Agent and Revenue Hub automate outreach and quoting. HubSpot also added integrations with ChatGPT Ads and Microsoft Advertising, claiming to be the first CRM to integrate with ChatGPT Ads. The changes aim to shift users from managing individual agents to specifying outcomes, with the platform coordinating the rest.
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