Observed Signal · Feb 3, 2026 · Hiring · Source: CMSWire · Impact: 2/5 · Sentiment: Neutral
Qualtrics Names Jason Maynard CEO Amid AI Push
Qualtrics has appointed Jason Maynard as its new Chief Executive Officer, effective February 3, 2026. Maynard, formerly Executive Vice President of Revenue Operations at Oracle, joins as the company accelerates its AI investments and navigates a pending $6.75 billion acquisition of Press Ganey Forsta. Jim Whitehurst and Mark Gillett, who served as interim co-CEOs, will return to the board, with Whitehurst continuing as Executive Chairman. Maynard's appointment underscores Qualtrics' focus on embedding AI across its experience management platform, where over one-third of customers have adopted AI capabilities and monthly active AI users have grown 346% year-over-year. The leadership change also follows recent moves by competitor Medallia to poach several Qualtrics executives.
CEO appointment at a leading CX platform signals continued investment in AI but does not fundamentally alter the market.
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Key Takeaways & Evidence Grounding
- Jason Maynard was appointed CEO of Qualtrics on Feb. 3, 2026.
- Maynard previously served as EVP of Revenue Operations at Oracle and joined via the NetSuite acquisition.
- Qualtrics is pursuing a $6.75 billion acquisition of Press Ganey Forsta.
- Over one-third of Qualtrics customers have upgraded to AI capabilities.
- Monthly active AI users increased 346% year-over-year.
Connected Companies & Entities
4 Entities mapped“Qualtrics appointed Jason Maynard as Chief Executive Officer and Board member on Feb. 3, 2026...”
“Maynard joins from Oracle, where he served as Executive Vice President of Revenue Operations....”
“Qualtrics competitor Medallia pulled off a major executive shakeup...”
“Qualtrics was named a leader in Gartner's Magic Quadrant...”
Ontology Mapping & Concepts
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