Observed Signal · Sep 10, 2026 · Partnership · Source: DWDL · Impact: 3/5 · Sentiment: Positive
Content Licensing Market: ProSiebenSat.1 Signs New Fiction Deal with Paramount
ProSiebenSat.1 has signed a new content licensing agreement with Paramount Global Content Licensing for Germany, Austria, and Switzerland, expanding their ongoing partnership. The deal secures exclusive series premieres for its free-TV channels and the Joyn streaming platform, including the third season of 'Navy CIS: Origins' and the first Joyn availability of 'FBI: International'. Additionally, Joyn will feature 1,372 episodes of library series such as 'Beverly Hills, 90210', 'Scorpion', 'Good Wife', 'Bull', 'Diagnose Mord', 'Blue Bloods', and 'Elementary', along with 1,200 episodes of Nickelodeon kids content (including 'Victorious', 'Zoey 101', 'Teenage Mutant Ninja Turtles', and 'Rugrats') and 26 horror blockbusters for Halloween, including the 'Hellraiser' series. Executives from both companies emphasized the breadth of the portfolio and the strengthened multi-platform collaboration.
Major content licensing deal between two major media groups, strengthening streaming and TV offerings, though not directly an AdTech event.
Key Takeaways & Evidence Grounding
- ProSiebenSat.1 signed a new content licensing deal with Paramount Global Content Licensing for Germany, Austria, and Switzerland.
- The deal includes exclusive series premieres for ProSiebenSat.1 free-TV channels and Joyn, such as 'Navy CIS: Origins' season 3 and 'FBI: International'.
- The agreement covers 1,372 episodes of library series, 1,200 Nickelodeon kids episodes (including 'Victorious', 'Zoey 101', and 'Rugrats'), and 26 horror films.
- Joyn will exclusively stream the third season of 'Navy CIS: Origins' and 'FBI: International' as part of the deal.
- The deal was announced on September 10, 2026.
Connected Companies & Entities
3 Entities mappedParamount
Media owner spanning streaming, TV networks and film studios.
“ProSiebenSat.1 has signed a new content licensing deal with Paramount Global Content Licensing....”
ProSiebenSat.1
German media group spanning broadcast, streaming, advertising and digital subscriptions.
“ProSiebenSat.1 has signed a new content licensing deal with Paramount Global Content Licensing....”
Joyn
German streaming platform combining live TV, AVOD and subscriptions.
Ontology Mapping & Concepts
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