Observed Signal · Jun 13, 2019 · Partnership · Source: OnlineMarketing.de · Impact: 3/5 · Sentiment: Positive
ProSiebenSat.1 and Facebook Collaborate for Watch Content
Facebook Watch is expanding its content portfolio through a new partnership with ProSiebenSat.1, bringing popular German TV brands to Watch. Facebook reports that Watch now reaches 720 million monthly users and 140 million daily users who watch at least one minute, with average daily viewing over 26 minutes. Since launch, 50 million Watch Parties have been held, and Ad Breaks monetization is growing, available in more than 40 countries and driven by year-over-year revenue growth; the share of pages earning over $1,000 per month has more than tripled, and those earning over $10,000 per month grew more than fourfold. The deal enables formats such as Germany’s Next Topmodel (with Heidi Klum), Galileo, Late Night Berlin, and SAT.1 Frühstücksfernsehen on Watch, using current and archival content, plus exclusive behind-the-scenes material. Eun-Kyung Park of ProSiebenSat.1 calls the partnership unique in Europe and a catalyst for broader cross-digital reach. Watch will also feature ICC Cricket World Cup content and existing UEFA Champions League and La Liga coverage.
High-profile cross-platform collaboration expanding video content and monetization options; significant for TV-to-digital ecosystem integration.
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Key Takeaways & Evidence Grounding
- Facebook Watch has 720 million monthly users and 140 million daily users who watch at least one minute.
- Average daily watch time on Watch exceeds 26 minutes.
- 50 million Watch Parties have been held since launch, with eight times higher comment probability.
- Ad Breaks monetization is available in over 40 countries; last year’s monetization tripled and pages earning >$1k/mo grew >3x, while >$10k/mo pages grew >4x.
- ProSiebenSat.1 partnership enables Watch to stream formats like Germany’s Next Topmodel (Heidi Klum), Galileo, Late Night Berlin, SAT.1 Frühstücksfernsehen; includes exclusive behind-the-scenes content.
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Seven.One Media launches AdManager for SMEs in Germany
Seven.One Media, the advertising arm of ProSiebenSat.1, has launched 'AdManager', a self-service tool enabling small and mid-sized companies to plan and execute addressable TV campaigns on connected TVs. The tool, already used by MFE clients in Italy and Spain, lowers the entry barrier to TV advertising for smaller businesses. Advertisers can book L-shaped SwitchIn formats and target audiences using various criteria, with regional targeting options. A real-time dashboard allows campaign performance tracking and optimization. The launch is supported by a promotional campaign across ProSiebenSat.1 channels and digital platforms. Nicola Lussana, Seven.One Media CEO, emphasized the Mittelstand's importance as a growth engine and the tool's role in democratizing access to Big Screen advertising.
The Voice Hits Streaming Record, Babylon Berlin Strong
The AGF's program brand measurement data for calendar week 39 (September 21-27, 2026) shows that 'The Voice of Germany' reached a new streaming record of 511,000 unique viewers on Joyn, crossing the half-million mark for the first time since the metric was introduced in 2024. It was the strongest Joyn brand of the week. Meanwhile, ARD's 'Sportschau' led the overall streaming ranking with 1.767 million viewers, helped by the German national football team's match against Greece, closely followed by 'Babylon Berlin' with 1.75 million, which remained the most-watched fiction title. RTL's 'Oktagon MMA' also posted a streaming best outside the top 20. The data covers streaming on the providers' own platforms, excluding YouTube and social networks, and represents net reach, not average viewership.
Prime Video Smashes Champions League Streaming Record
In September 2026, Amazon's Prime Video dominated German streaming, with AGF measuring sports for the first time. The Champions League match between Borussia Dortmund and Villarreal topped the rankings with 4.605 million views, the highest for any single program. Prime Video secured eight of the top eleven positions, including the series "Reacher" and its spin-off "Neagley." Competitors lagged: RTL's "Das Sommerhaus der Stars" led non-Prime content with 2.698 million views, while ARD's Germany-Greece match drew over 2 million, and DAZN's Elversberg-Bayern game recorded nearly 1.7 million. ZDF's election coverage reached 1.702 million. The AGF Census+ methodology counts video starts, not unique viewers, and excludes platforms like YouTube and Facebook.
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