Observed Signal · Sep 16, 2024 · Conference · Source: OnlineMarketing.de · Impact: 3/5 · Sentiment: Neutral
Prompting the Future: DMEXCO 2024 AI Live
DMEXCO 2024 in Cologne (Sept 18–19), under the theme 'Prompting the Future,' spotlights the creative use of AI in digital marketing. The event features 850 speakers across 14 stages, more than 200 hours of programming, and around 650 exhibitors and partners. Key highlights include Google's Brendon Kraham delivering the opening keynote on AI innovations in creation, search, and measurement, with speakers from Amazon, Volkswagen, ProSiebenSat.1, InfoSum, and Microsoft discussing AI opportunities and challenges in ad tech. The program covers Retail Media, Sustainable Media, DOOH, CTV, E‑Commerce, AdTech, Audio, Programmatic, Social and Influencer Marketing, plus new formats like the DMEXCO CMO Summit, Creativity Summit, and Experience/Collective Stage discussions on the Creator Economy and corporate influencers. Privacy topics remain central, with discussions on Google’s Privacy Sandbox, third‑party cookies, DSGVO, and Schrems II. A Digital Bash livestream offers 10 hours of content from 21 speakers across 17 talks, and the industry anticipates deeper AI integration in programmatic advertising in 2025, along with privacy‑compliant solutions.
Major industry conference highlighting AI in advertising/marketing and privacy debates; high relevance to AdTech ecosystem.
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Key Takeaways & Evidence Grounding
- DMEXCO 2024 in Cologne on September 18-19 under the motto 'Prompting the Future' focuses on AI in marketing.
- 850 speakers on 14 stages, 200+ hours of programming, ~650 exhibitors/partners.
- Opening keynote by Brendon Kraham (Google); other speakers include Krishan Bhatia (Amazon), Susanne Franz (Volkswagen), Bert Habets (ProSiebenSat.1), Lauren Wetzel (InfoSum), James Murray (Microsoft).
- Topics include AI, Retail Media, DOOH, CTV, E‑Commerce, AdTech, Programmatic, Social and Influencer Marketing; new formats: CMO Summit, Creativity Summit, Experience/Collective Stage.
- Privacy themes center on Google’s Privacy Sandbox and third‑party cookies, DSGVO, Schrems II.
- Digital Bash livestream: 10 hours of content from 21 speakers across 17 talks; collaboration with t3n Magazin.
- For 2025, AI integration in programmatic advertising is a central agenda item; emphasis on privacy‑compliant solutions.
Connected Companies & Entities
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