Observed Signal · May 14, 2025 · M&A - Announced · Source: CMSWire · Impact: 2/5 · Sentiment: Positive
Press Ganey Forsta Acquires InMoment to Expand CX Intelligence
Press Ganey Forsta announced on May 14, 2025 that it is acquiring InMoment, creating a combined customer experience and analytics firm with over 3,000 employees and more than 43,000 clients. The deal merges Press Ganey Forsta's healthcare and research strength with InMoment's conversational intelligence, natural language processing, and cross-industry expertise in retail, hospitality, automotive, and financial services. Both companies are recognized as Leaders in Gartner's Voice of the Customer Magic Quadrant. The combined entity will support customer experience, employee experience, patient experience, and market research through its Human Experience platform. Executives Patrick Ryan and John Lewis said the combination will deliver faster insights, advanced research tools, and expanded expertise. The article also lists other recent CX-related acquisitions by companies such as Zendesk, Genesys, and Nextiva.
Consolidation in the customer experience intelligence space creates a larger CX/MarTech player; relevant to MarTech vendors and brands but not an industry-shifting AdTech event.
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Key Takeaways & Evidence Grounding
- Press Ganey Forsta announced the acquisition of InMoment on May 14, 2025.
- The combined company will have over 3,000 employees and more than 43,000 clients.
- Both firms are recognized as Leaders in the Gartner Magic Quadrant for Voice of the Customer Platforms.
- InMoment brings conversational intelligence, natural language processing, and cross-industry CX expertise.
- Press Ganey previously acquired Forsta in April 2022.
Connected Companies & Entities
5 Entities mapped“The deal combines two providers of customer and employee experience to offer advanced omni-channel listening and insight tools....”
“The two companies share recognition as Leaders in the Gartner Magic Quadrant for Voice of the Customer Platforms....”
“Zendesk enhanced its customer support offerings by acquiring Klaus, an AI-powered quality management platform....”
“Genesys entered into an agreement to acquire Radarr Technologies, aiming to unify customer experience across social media platforms....”
“Banzai International signed a letter of intent to acquire Boast, a platform for automating video testimonial marketing....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
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