Observed Signal · Aug 5, 2020 · Industry Trend · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
Post-COVID Freelancing 2020: New Global Opportunities
This article analyzes the post-COVID freelancing landscape in Germany, arguing that greater flexibility and access to a global labor market create new opportunities for independent professionals, even as the pandemic exposed structural weaknesses and budgets were tightened. It notes government bridging subsidies provided temporary relief, while long-term survival depends on digitizing client acquisition and operating globally. A Censuswide study of 500 German SMEs (May 21–June 8) found that 31% plan to outsource social media to freelancers, 28% to outsource digital marketing, 20% report greater trust in external providers, and almost one-third intend to employ external freelancers in the future. The piece emphasizes online platforms and marketplaces enabling freelancers to quickly build a global network and highlights Fiverr as a leading marketplace, with Peggy de Lange (VP International Expansion) profiled. It also cites Fiverr’s finding that 67% of US freelancers joined Fiverr to pursue additional income, underscoring the growing role of freelancing in the digital economy.
Discusses post-COVID freelancing trends and platform-driven outsourcing affecting the AdTech/MarTech ecosystem.
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Key Takeaways & Evidence Grounding
- Covid-19 exposed structural problems for freelancers in Germany; bridging subsidies initially secured livelihoods.
- Censuswide study (May 21–June 8) of 500 German SMEs: 31% plan to outsource social media to freelancers;
- Censuswide study: 28% plan to outsource digital marketing to freelancers;
- Censuswide study: 20% report greater trust in external providers;
- Censuswide study: nearly one-third of SMEs plan to employ external freelancers in the future;
- 67% of US freelancers joined Fiverr for additional income.
Connected Companies & Entities
2 Entities mappedOntology Mapping & Concepts
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