Observed Signal · Apr 27, 2026 · Conference · Source: Adzine · Impact: 3/5 · Sentiment: Positive
Possible 2026: Miami Becomes New AdTech Hub
Possible 2026 took place in Miami Beach from April 27–29, 2026, drawing about 7,500 participants and senior executives from platforms, publishers, agencies and adtech. The event emphasized dense, informal networking across two major hotels and announced an expansion to Europe with Possible 2027 slated for Lisbon. Major partners included Google (Founding Partner), Pinterest and Salesforce (Platinum). Conversations focused less on AI hype and more on infrastructure, signal quality, the open internet, and where future value will accrue (platform ecosystems, CTV, retail media and new AI structures). Pinterest promoted an "Intention Economy" positioning while Microsoft showcased a publisher marketplace concept. Organizers—including Christian Muche—positioned Possible as a growing global meeting point for deal‑making and cross‑industry alliances.
The conference is an emerging global networking and deal‑making hub that signals platform and partnership trends (CTV, retail media, publisher marketplaces, 'intention' targeting) and an announced European expansion that could shift where industry relationships and deals form.
Track Taboola Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- Possible 2026 ran April 27–29, 2026 in Miami Beach with about 7,500 attendees.
- Organiser Christian Muche is Co‑Founder and Global President of Possible; Hyve Group previously acquired the event.
- Possible announced expansion to Europe with Possible 2027 to be held in Lisbon.
- Google was named a Founding Partner; Pinterest and Salesforce were Platinum Partners; many adtech/platform companies attended.
- Microsoft Monetize presented a publisher marketplace concept; Pinterest promoted an "Intention Economy" positioning.
Connected Companies & Entities
5 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Five Themes That Defined Possible 2026
Adweek coverage of the Possible 2026 conference in Miami Beach highlights five dominant industry conversations: outcomes-based pricing, agent-led orchestration, discoverability, measurement innovation, and buy- and sell-side convergence. Organizer Christian Muche said the event, now in its fourth year, has matured; about 7,500 attendees attended (a 38% increase year-over-year). Sessions and networking spilled beyond the Fontainebleau into neighboring venues (Eden Roc, Nobu Hotels). The article frames Possible as a barometer for marketing and media trends—particularly the rise of agentic media and evolving measurement approaches—rather than announcing product launches or regulatory changes.
Possible Conference Expands to Lisbon in 2027
Possible’s founders announced at Possible 2026 in Miami Beach that the conference will launch a European edition in Lisbon in October 2027. Christian Muche, co-founder and president of Possible, and Mark Shashoua, CEO of The Hyve Group (which owns Possible), revealed the plan and said more details will follow; Muche noted the Lisbon event will not be held in a convention center. The 2026 edition drew about 7,500 attendees and featured strong focus on generative AI and its role as part of marketing infrastructure. Digiday, a media partner at the event, interviewed several attendees and executives — including Carolina Cespedes of GoGo Squeez (Bel Group), Remy Stiles of agency Kepler, and Oz Etzioni of ad‑tech firm Clinch — who discussed practical AI use, agency positioning, and creative/asset management challenges.
Possible Aims to Be Davos for Adland
Possible, a Miami-based media and marketing conference that gained attention with an Elon Musk keynote in 2023, is entering its fourth year with a larger physical footprint, roughly 25% higher attendance and a new content partnership with YouTube. Organized by Beyond Ordinary Events — which was reportedly acquired in 2024 by Shoptalk owner Hyve Group for about $40 million — the conference is expected to draw around 6,800 attendees from April 27 to 29. Last year’s attendance was 5,441, with a reported composition of approximately 30% brand marketers, 22% ad agency representatives, 32% tech vendors and 14% media company insiders. The YouTube partnership will extend Possible’s content online.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.