Observed Signal · Sep 11, 2018 · Hiring · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
Partnerize Reports 100% Germany Revenue Growth YoY
Partnerize, a London-based partner marketing software provider, announced that its revenues in Germany more than doubled in the past 12 months. The growth comes after strong gains in Australia, the Netherlands, the United Kingdom and the United States, and is attributed to new customer wins plus organic expansion with existing relationships. The company works with many German and international brands active in the market. To support German growth, Partnerize hired additional German-speaking staff, including Jogchum van der Zwaag as the regional Customer Success Director based in Hamburg. AO.de highlighted how data-driven insights and real-time analytics from the Partnerize platform improve decision-making and partner program performance. Partnerize describes its Partner Management Platform (PMP) as a SaaS solution that covers onboarding, management, and analysis of partnerships and includes AI-based predictions of outcomes; the group behind Partnerize operates under the Performance Horizon brand and handles payments exceeding $6 billion across 214 countries.
Moderate industry impact due to expansion into the German market and new regional hires
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Key Takeaways & Evidence Grounding
- Germany revenue more than doubled in the past 12 months for Partnerize.
- Growth attributed to new customer wins and organic expansion with existing relationships.
- Partnerize hired additional German-speaking staff, including Jogchum van der Zwaag as Regional Customer Success Director in Hamburg.
- AO.de cited data-driven insights and real-time analytics from Partnerize as enabling better decisions for consumer touchpoints.
- Partnerize's PMP is a SaaS platform for onboarding, management, and analysis of partnerships with AI-based outcome predictions; payments exceed $6 billion across 214 countries.
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