Observed Signal · Jan 22, 2026 · Partnership · Source: ExchangeWire · Impact: 3/5 · Sentiment: Positive
Orange Advertising Chooses Pubstack ONE After RPM Uplift
On 22 January 2026 Orange Advertising selected Pubstack ONE to power its monetisation infrastructure across Web, in-stream video and in-app environments. The choice followed a strategic review and a head-to-head test in August 2025 against a leading competitor in which Pubstack delivered a two‑digit uplift in RPM and offered greater operational flexibility and transparency. Orange Advertising — a telco-owned ad sales house reaching over 30 million monthly unique visitors and managing Orange’s digital properties and partner apps such as Bonjour RATP, Mappy, ViaMichelin and Moovit — said its prior internal solution was increasingly hard to evolve. Pubstack ONE will deliver no-code control for ad stack design and optimisation, plus Pubstack’s In-Stream header bidding and server-side Prebid capabilities for iOS and Android to unify automated monetisation across environments.
A major publisher/ad‑sales house selected a unified monetisation platform after a competitive test showing measurable RPM uplift; signals continued publisher migration to automated, unified monetisation stacks and highlights concrete performance claims that other publishers and vendors will monitor.
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Key Takeaways & Evidence Grounding
- Orange Advertising selected Pubstack ONE to power monetisation across Web, in‑stream video and in‑app.
- A head‑to‑head test in August 2025 showed Pubstack delivered a two‑digit uplift in RPM versus a leading competitor.
- Orange Advertising reaches over 30 million monthly unique visitors and manages Orange’s digital properties and partner apps including Bonjour RATP, Mappy, ViaMichelin and Moovit.
- Pubstack ONE provides no‑code control for designing and automating the ad stack; Orange will also deploy Pubstack’s In‑Stream header bidding and server‑side Prebid for iOS and Android.
Connected Companies & Entities
3 Entities mappedOntology Mapping & Concepts
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