Observed Signal · May 13, 2026 · Award · Source: OMR · Impact: 1/5 · Sentiment: Positive
OMR Announces Masterclass Audience Choice Awards 2026
OMR has published the results of its Masterclass Audience Choice Awards following the OMR Festival 2026. Attendees rated more than 300 masterclasses via the OMR app (1–5 stars), producing nearly 9,000 evaluations. Winning sessions receive a digital Audience Choice badge that can be displayed on company profiles and social channels, and recordings of the awarded masterclass slots will be published on OMR’s website and made available via a free masterclass ticket. Winners include agencies and vendors such as pilot Alster GmbH (with Techniker Krankenkasse), Virtual Identity AG, Eleven Labs Inc., Langdock GmbH, Claneo GmbH and others across topics like AI, voice agents, GEO (Generative Engine Optimization) and creative/social video.
Event-level recognition from a major industry festival; useful for marketing and thought leadership but not a platform, policy, or technology change that shifts the AdTech industry.
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Key Takeaways & Evidence Grounding
- OMR Festival 2026 featured over 300 masterclasses covering topics including AI, e-commerce growth and the creator economy.
- Participants submitted roughly 9,000 ratings across all masterclasses through the OMR app using a 1–5 star system plus optional written feedback.
- OMR is awarding a Masterclass Audience Choice Award (digital badge) to the highest-rated sessions; winners may display the badge on their OMR company profile and in social networks.
- Video recordings of the awarded masterclass slots will be published on OMR’s website and are available to stream with a free Masterclass ticket.
- Listed winners include pilot Alster GmbH (with Techniker Krankenkasse), Virtual Identity AG, Eleven Labs Inc., RX Deutschland GmbH (The Hapticologist), Langdock GmbH, Appinio GmbH, adsventure GmbH, Claneo GmbH, Brainsuite.ai GmbH and experics digital GmbH.
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OMR Festival 2026: Tuesday Morning Masterclasses
OMR has opened applications for the OMR Festival 2026 Masterclasses, which run across three days from May 4–6, 2026. The program includes about 300 Masterclasses (plus Guided Tours and Side Events); the piece highlights the sessions scheduled for the morning of May 5. The festival expects roughly 67,000 attendees, more than 800 speakers and over 1,000 exhibitors and partners. Applications for Masterclasses are open until April 16, 2026; applicants must hold a valid festival ticket and apply via the OMR site or app. The article lists many Masterclasses covering topics relevant to marketing and martech — e.g., AI/agentic marketing, privacy-compliant tracking, product discovery for secondhand commerce, retail & Amazon strategies, YouTube/CTV streaming, CRM and loyalty innovation — and names presenting companies and case-study brands for each session.
Endeavor Catalyst launches $320M Fund V, doubles down on Europe
Endeavor Catalyst, the venture capital arm of the global nonprofit Endeavor, has launched its fifth fund, Fund V, with $320 million in commitments, bringing total assets under management to over $850 million. The fund targets founders outside major tech hubs, with plans to make 40-50 investments annually, typically ranging from $1-3 million and not exceeding 10% of a round. About 90% of investments are outside the U.S., with Europe as the fastest-growing market, hosting over 90 investments across 10 European markets. The firm has backed 437 companies globally, including 83 unicorns, 39 exits, and 11 IPOs, with notable holdings like ElevenLabs and Checkout.com. The new fund has 400 limited partners, including Reid Hoffman and Bill Ackman, and repeat founders are expected to account for 20% of investments.
Spotify Expands Audiobooks to Over 180 Markets
Spotify announced a global expansion of its audiobook catalog to over 180 markets, starting October 7, 2026. The rollout will proceed over the coming months, bringing audiobook access to more than 750 million users. Previously, audiobooks were primarily available in English-speaking countries and Germany. The platform now offers over 350,000 titles in more than 120 languages, working with over 300 publishers including Planeta and Mondadori. Spotify Premium subscribers in eligible countries get 12 hours of audiobook listening, while a standalone Audiobook+ subscription offers 15 hours. Since its launch last year, Audiobook+ has gained over 1 million subscribers and generated over $100 million in annual recurring revenue. Audiobook listenership grew 40% and listening hours increased 30% over the past year. Spotify also introduced features like Page Match, Audiobook Charts, and an AI-powered audiobook creation tool with ElevenLabs.
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