Claneo
German SEO consultancy for e-commerce and enterprise organic growth.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Claneo GmbH
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- Revaler Straße 30, 10245 Berlin, Germany
- Company size
- 50–200
- Market role
- Agency & Consultancy
- Official website
- claneo.com
What Claneo does
Claneo operates as a specialist agency and consultancy selling ongoing search optimisation services, strategic advisory, content-related delivery, and training to business clients. It creates value by diagnosing technical and content issues, planning growth roadmaps, executing ongoing optimisation work, and supporting internal teams during complex projects such as relaunches, migrations, and international expansion. Proprietary tools and metrics support delivery and lead generation rather than forming a standalone software business.
Category differentiation
Claneo is an SEO-focused consultancy and managed service provider, not a large generalist media agency or a standalone enterprise SEO software vendor. Its tools support its consulting work rather than defining the company as a pure software platform.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Claneo is a German digital consultancy focused on search-led growth services for businesses. Its core offer is managed and advisory SEO, including technical SEO, international SEO, content marketing, digital PR, website relaunch support, and conversion-oriented optimisation for complex websites and e-commerce environments. The company also provides workshops and maintains small proprietary utilities such as a snippet optimisation tool and an internal visibility metric. The business primarily earns revenue from service engagements rather than software licensing. Its customers are business marketing teams, in-house SEO teams, product owners, engineering teams, and e-commerce decision-makers that need external expertise to improve organic visibility, support site migrations, localise search strategy across markets, and convert traffic into revenue.
Company news briefing
Briefing updated:
Claneo has expanded its specialist team to over 80 experts under the continued leadership of founders Magdalena Mues, Matthäus Michalik, and Martin Grahl. The agency recently secured an OMR Masterclass Audience Choice Award for its expertise in artificial intelligence and Generative Engine Optimisation (GEO). This recognition, paired with the firm’s focus on developing new GEO performance metrics, reinforces its strategic emphasis on emerging search technologies and AI-driven content marketing.
Business model & monetisation
Claneo monetises mainly through service fees using monthly retainers for ongoing SEO management and project-based pricing for consulting, audits, migrations, international SEO, content marketing, digital PR, CRO support, and shop system advisory. Workshops are sold per engagement or as training packages. Its snippet tool functions as a free lead-generation asset, while EVI-800 supports analysis and reporting within client work rather than operating as a clear standalone paid SaaS product.
- Ongoing SEO management retainers
- Service Fee
- Strategic SEO and technical consulting projects
- Service Fee
- Content marketing, content creation, and digital PR services
- Service Fee
- Workshops and training
- Service Fee
- Tools and proprietary analytics assets
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| (Senior) SEO/GEO Consultant/ Manager:in – all genders welcome(Senior) | Consulting | Berlin |
Explore company relationships
Questions about Claneo
What is Claneo?
Claneo is a German consultancy that provides SEO, international SEO, content marketing, digital PR, and related organic growth services for business clients.
Who uses Claneo?
Its customers are businesses, especially e-commerce brands, marketing teams, SEO teams, product owners, and engineering teams managing complex websites or international growth.
How does Claneo make money?
Claneo mainly earns revenue from retainers and project fees for SEO management, consulting, content services, digital PR, CRO support, and training.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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