Observed Signal · Dec 11, 2019 · Funding · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
Ogury Raises $50M for Expansion & Innovation
Ogury, a marketing technology provider built on user consent, announced a $50 million funding round led by Idinvest Partners and several banks. The financing will accelerate international expansion across Europe, the US, and the APAC region and fund ongoing product innovation. Ogury positions its platform around three pillars: obtaining the user’s fully informed consent to data processing, delivering privacy-safe insights into mobile consumer journeys, and activating data and media with brand protection and fraud prevention. Thomas Pasquet, co-founder and co-CEO, notes the company has been GDPR-compliant since its 2014 launch and has prepared for the California Consumer Privacy Act, stressing that consent-based advertising has long guided its approach. The funds will reinforce U.S. growth and new market entries, following earlier openings in Germany, Mexico, Amsterdam, and Singapore. Since 2014 Ogury has grown to more than 400 employees, 18 offices, over 3,500 publishers and 1,500 top brands, with 2018 revenue around $100 million and 120% annual growth.
Significant funding round for a leading GDPR-aligned MarTech vendor with international expansion plans.
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Key Takeaways & Evidence Grounding
- Ogury announced a $50 million funding round led by Idinvest Partners and several banks.
- Funds will accelerate Ogury's international expansion in Europe, the United States, and APAC, and drive product innovation.
- Ogury's platform combines user consent for data processing, mobile journey insights, and activation of data with brand protection and fraud prevention.
- Since its 2014 launch, Ogury reported 2018 revenue of about $100 million, over 400 employees, 18 offices, more than 3,500 publishers and 1,500 top brands.
- In 2019 Ogury opened offices in Germany and Mexico, and expanded to Amsterdam and Singapore; the US remains a core market since 2016.
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