Observed Signal · Apr 7, 2022 · Acquisition · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
Ogury expands Creative Studio with Motionly acquisition
Ogury, a privacy-focused mobile advertising company, announced the acquisition of Motionly, a SaaS platform that designs, places, and measures interactive rich-media animations in apps and on the web. Motionly was founded in 2017 by Édouard Mercier. Mercier will join Ogury as VP Engineering. The move will enhance Ogury's Creative Studio, enabling visually engaging, dynamically personalized creatives for Ogury’s 1,200 global premium brands. The Creative Builder will support creation, deployment, and measurement of ads, including interactive animations via Dynamic Creative Optimization (DCO), with metrics on user interactions to enable optimization and A/B testing. The press release notes Mercier’s long software background and emphasizes a shared vision of elevating mobile creativity. Ogury’s CEO, Thomas Pasquet, states the acquisition can lift marketers’ creative options to a new level in a changing digital landscape.
Augments Ogury's Creative Studio with interactive, personalized creatives; strategic acquisition impacting AdTech/MarTech creative capabilities.
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Key Takeaways & Evidence Grounding
- Ogury announces acquisition of Motionly.
- Motionly provides interactive rich-media design, placement, and measurement in apps and web (SaaS).
- Édouard Mercier, founder of Motionly, joins Ogury as VP Engineering.
- Ogury Creative Studio will be enriched to deliver dynamic, personalized creatives for 1,200 global premium brands.
- Creative Builder supports DCO and measurement of user interactions for optimization and A/B testing.
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