Observed Signal · Oct 23, 2026 · Market Signal · Source: Nexxen · Impact: 2/5
Nexxen and Brainlabs Leverage Smart TV Home Screen Advertising to Expand Audience Reach
Nexxen announced a new partnership with Brainlabs to leverage Smart TV home screen advertising, expanding audience reach.
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Nexxen and Brainlabs Expand Reach with Smart TV Home Screen Ads
Nexxen, an advertising technology platform, announced on October 23, 2026, the results of a campaign with media agency Brainlabs for a global big-box retailer. The campaign aimed to expand audience reach and build broad awareness during an international soccer tournament, using Smart TV home screen advertising via exclusive native CTV inventory. Leveraging Home Screen Hero and Banner formats on Hisense Smart TVs powered by V OS, the campaign delivered over 8.1 million impressions and reached more than 516,000 unique viewers across Canada. This innovative format captures viewer attention at the moment they turn on their TVs, providing high-visibility presence around tentpole events. The collaboration highlights the growing importance of CTV advertising, with Brainlabs' Head of Programmatic, Ben Kahan, emphasizing the unique attention window, and Nexxen's Chief Business Officer, Kenneth Suh, noting the home screen as a prime brand opportunity.
Nexxen Expands Programmatic Smart TV Home Screen Advertising Across EMEA
Nexxen announced the expansion of its programmatic Smart TV home screen advertising across EMEA, building on its recent standardization efforts and global momentum.
Nexxen Introduces Standardization of Smart TV Home Screen Advertising
Nexxen announces a new press release on August 20, 2026, introducing standardization for smart TV home screen advertising.
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