Observed Signal · Sep 9, 2026 · Market Signal · Source: Hightouch · Impact: 3.5/5
The RampID Illusion: 50%+ of US ad spend activates without the ID that’s supposed to protect your data
The other 50% activates with RampID alongside other identifiers. You've been told RampID keeps PII out of the ad ecosystem, but LiveRamp's own documentation tells a different story.
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Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Hightouch Names Matthew Lubeck General Manager EMEA
Hightouch, a leader in data and AI for marketing, has appointed Matthew Lubeck as General Manager for EMEA. Based in London, Lubeck will lead all go-to-market functions across the region as Hightouch drives adoption of agentic marketing. The company reports over 100% growth in each of the past two years and recently closed a $150 million Series D. Hightouch already has offices in London and Paris, native-speaking teams across multiple European markets, and a new team in Dubai. Lubeck brings 20 years of experience, having previously launched and led Amperity's EMEA business and held leadership roles at L'Oréal and Estée Lauder. Hightouch's platform supports EU data residency and runs inside customers' data warehouses, with clients including Accor, HelloFresh, Currys, and Telenor.
The Catch-22 of performance marketing: why ad creative at scale and brand quality keep colliding
Performance teams need ad creative at scale, and every ad has to be on-brand. Here's why doing both feels impossible, and how to stop trading one for the other.
OpenAI Enhances ChatGPT Ads with Image Formats and Measurement
OpenAI is expanding its ChatGPT advertising offering with a new visual ad format that uses image carousels, initially appearing during image generation. The ads are clearly labeled and separate from content, and the rollout begins in October 2026 for US users and select advertisers, with plans to reach over 60 markets. ChatGPT now surpasses 1.2 billion weekly users, making it the largest AI-based consumer platform. Early results show strong performance, such as WeightWatchers' 15.3% lower cost per acquisition and high new-visitor rates for brands like Dose and Portland Leather. However, a TrafficGuard study reveals that ad clicks are 3.6 times more likely to come from datacenters or proxies compared to Google Ads, with invalid click rates ranging from 0.1% to 34%, indicating early ad fraud challenges. Advertisers are encouraged to verify performance independently.
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